Founded in 2017, the upscale e-commerce is the digital alter ego of Folli Follie, the leading Italian luxury fashion retailer owning physical stores in Bologna, Brescia, Mantua, Verona and Riccione. TheDoubleF: a double F for Folli Follie just as for Fashion Forward.
The global online store is characterized by an intuitive design that allows to browse around the clock through apparel, accessories and exclusive capsule collections for men and women from more than 150 designer brands including Gucci, Prada, Miu Miu, Saint Laurent, Stella McCartney, Valentino, Givenchy, Off-White, and Rick Owens.
The responsive platform offers a luxury shopping experience from mobile, tablet and desktop. It also provides style tips and assistance in real time, just like in a shop, thanks to the Chat-&-Buy live interface and the Customer Service available 24/7, in Italian and English.