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Symbol of Made in Italy in the world, Prada is a leading brand in the fashion and luxury sector, and synonymous with absolute elegance and modernity. The Prada collections stand out for the perfect fusion of hybrid designs, sporty elements and elegant silhouettes, enclosed in slender dresses, full skirts, coats and overcoats, combat boots and accessories such as the nylon backpack, all embellished by the application of the iconic triangular logo in metal.
The history of the Prada Group began in 1913, when Mario and Martino Prada opened a boutique specializing in leather luggage, bags and accessories, in the elegant setting of the Galleria Vittorio Emanuele II in Milan. The very high quality of the products led in a few years the "Fratelli Prada" shop to establish itself as a reference point for purchases by the European aristocracy, in addition to earning in 1919 the charge of official supplier of the Royal House of Savoy. The golden years, however, fade with the onset of world conflicts, which bring serious problems to the continuation of the family business.
In 1958, after the death of Mario Prada, the daughters Nanda and Luisa took over the reins of the company, hoping to bring their name back to its initial glory. The great turning point, however, came in 1977 with Miuccia Prada, Mario's grandson, who took over the head of the company and gave life to a path that would transform the Italian brand into a giant of global luxury. Brilliant personality and skilled stylist, aware of her inexperience in the economic and management field, Miuccia Prada decides to sign an agreement with Patrizio Bertelli, owner of the company "I Pellettieri d'Italia" (IPI), who will become the administrative director of the brand and her partner. The collaboration between the two creates a perfect synergy among the entrepreneurial skills of one and the sophisticated creativity of the other, lifting the maison from the deadlock it went through and becoming makers of a success that will push Prada towards new frontiers and sectors of production.
The first fashion show dates back to 1988, held on the occasion of the 1989 A/W collection. In 1992, instead Miuccia Prada founded Miu Miu, a brand that offers garments for a younger female audience. The following year saw the birth of the Prada Uomo line, under the artistic direction of the English designer Neil Barrett, and the inauguration of the Prada Foundation, a place for analyzing the present through exhibitions and projects in the field of art, architecture and culture in general. Another milestone was reached again in 1997, with the launch of the Prada Sport line, elected official sponsor of "Luna Rossa", which has become the protagonist of exciting chapters of Italian sporting history. In the early 2000s, the maison decided to also launch fragrances for men and women and the first eyewear line, Prada Eyewear, on the market.
Strengthened by an innovative conception of modern luxury, Prada marked another important chapter of its lasting success in April 2020, calling the Belgian designer Raf Simons as co-artistic director of the brand. To date, the Prada Group continues to stand out for its bold exploration and constant innovation, always paying great attention to a sustainable approach to fashion. This gave life to the Re-Nylon collection, a line of clothing and accessories for men and women, made of regenerated nylon, which has confirmed itself as yet another success of the brand, keeping alive the cornerstones of its DNA and inspiring the Re-edition of iconic Prada accessories.
