Get the SHOPenauer APP... now!
Get the SHOPenauer APP... now!
Founded in 1949
See all stores selling Adidas
View all details
Brand type
Brand specialized in
Clothing total look
History & Philosophy
Read the story

Adidas, for fearless athletes.

Adidas is a sportswear manufacturer, that design sneakers, clothing and accessories. The brand fuses sport with style in subculture-favorite collections of casual and athletic ready-to-wear, signign with its famous three-stripes motif all products such as: athletic jackets, track pants, t-shirts, sneakers and accessories. Iconic are the Stan Smith and Superstar models, timeless sneakers.

After founding in 1924, a shoe factory in the family business in Herzogenaurach, a town in Bavaria, the two Dassler brothers, Adolf and Rudolf, at the end of World War II, were divided and each gave life to its own sportshoes' company. Rudolf founded Puma Schuhfabrik Rudolf Dassler, today known simply as Puma.

After the First World War, Adi began drawing off track shoes with abandoned materials found in an apocalyptic environment. At the end of the 1920s, Dassler inserted nails into the soles, to improve the grip on the ground and in 1948 he had the idea of combining his name and surname to form the so famous brand today.

In 1949, Adidas registred the three-striped logo. And, when the German team scored the winning goal in the 1954 World Cup finals, with the Adidas at their feet, the brand became a legend.

In '71, the "challenge of the century" between Muhammad Ali and Joe Frazier, saw both heavyweights face to face with boxed ankle-boot boots, both specially designed for them by Adi Dassler.

Adidas continued to grow, delivering sporting goods at the highest performance levels and later was worn by a growing number of professional athletes and not, sponsoring the most important sports teams in the world.

During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: "Adidas Performance", designed to maintain their devotion to the athlete; "Adidas Originals", designed to focus on the brand's earlier designs, which remained a popular life-style icon; "Style Essentials", dealt with the fashion market, whence started "Y-3", a collaboration with the Japanese fashion designer Yohji Yamamoto, the logo id formed by the Y representing Yamamoto and the number 3, representing the three stripes of Adidas.

"Impossible is Nothing" is one of the company's most memorable campaigns, launched in 2004.

From online shops
Adidas Sneakers 799 €
Stores selling Adidas
Stores selling this brand
View all
Other stores
Selling Adidas
Tauentzienstraße 15 10789 Berlin Germany
Brunnsgatan 9 Stockholm Sweden
64 Boulevard Haussmann 75009 Paris France
Ameyoko center BLDG 2F, 4-7-8, Ueno Taito-ku Tokyo Japan
Via della Farnesina 14 00135 Rome Italy
Viale Europa 58/60 00144 Rome Italy
Via di Santa Maria Ausiliatrice, 130 00181 Rome Italy
Via dei Corazzieri, 9/11/13 00143 Rome Italy
Via Tuscolana, 1234 00174 Rome Italy
Via Sottoriva 15a 37121 Verona Italy
Via del Vantaggio, 46 00186 Rome Italy
Brands from the same group
This website uses cookies, including third party cookies, to monitor and customise the users’ navigation experience. Continuing to navigate, you authorise the use of cookies on this website: read the Cookie Policy.