After founding in 1924, a shoe factory in the family business in Herzogenaurach, a town in Bavaria, the two Dassler brothers, Adolf and Rudolf, at the end of World War II, were divided and each gave life to its own sportshoes' company. Rudolf founded Puma Schuhfabrik Rudolf Dassler, today known simply as Puma.
After the First World War, Adi began drawing off track shoes with abandoned materials found in an apocalyptic environment. At the end of the 1920s, Dassler inserted nails into the soles, to improve the grip on the ground and in 1948 he had the idea of combining his name and surname to form the so famous brand today.
In 1949, Adidas registred the three-striped logo. And, when the German team scored the winning goal in the 1954 World Cup finals, with the Adidas at their feet, the brand became a legend.
In '71, the "challenge of the century" between Muhammad Ali and Joe Frazier, saw both heavyweights face to face with boxed ankle-boot boots, both specially designed for them by Adi Dassler.
Adidas continued to grow, delivering sporting goods at the highest performance levels and later was worn by a growing number of professional athletes and not, sponsoring the most important sports teams in the world.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: "Adidas Performance", designed to maintain their devotion to the athlete; "Adidas Originals", designed to focus on the brand's earlier designs, which remained a popular life-style icon; "Style Essentials", dealt with the fashion market, whence started "Y-3", a collaboration with the Japanese fashion designer Yohji Yamamoto, the logo id formed by the Y representing Yamamoto and the number 3, representing the three stripes of Adidas.
"Impossible is Nothing" is one of the company's most memorable campaigns, launched in 2004.