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Founded in 1920
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Genre
Child
Woman
Man
Brand type
Streetwear
Brand specialized in
Caps & hats
History & Philosophy
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New Era Company, a brand focused on the world of american sport.

Founded in 1920 in Buffalo, United States, by the German immigrant Ehrhardt, New Era Company exclusively manufactures and supplies the official baseball caps of all Major League teams and their affiliates. It also produces caps for the minor leagues, over 200 colleges and universities in the USA and other partners such as NHL and NBA. From April 2012 also it provides their caps to the National Football League.

The brand has become over the years, a reference accessory to the world of hip hop, rap and rock and entered the pop culture and lifestyle. In addition to the various American flagship store, New Era from 2007 opened its flagship store in London followed by Berlin and Birmingham.

Each year, New Era produces more than 30 million caps that are sold in more than 40 countries worldwide. The most popular color is navy blue and the most popular logo is that of the New York Yankees. Every year there are many collaborations and special editions coming out of the classical world of American sport.

Stores selling New Era
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Selling New Era
Via del Vantaggio, 46 00186 Italy
Händelstrasse 41 50674 Germany
Oststrasse 36 40211 Germany
94 Central Street 02482 MA United States
1901 1st Ave Seattle 1901 United States
Köpenicker Strasse 195 A 10997 Germany
131 Arnould Blvd 70506 United States
Brunnsgatan 9 Sweden
Via Tuscolana, 1234 00174 Italy
Via P. Paoli, 4 20143 Italy
Corso Garibaldi, 104 20121 Italy
Largo Caleotto, 10 23900 Italy
Frederikssundsvej 27 2400 Denmark
Calle Fuencarràl 5 28004 Spain
Nieuwezijds Voorburgwal 240 1012 Netherlands
Boulevard Adolphe Max 86 1000 Belgium
Torstraße 86 10119 Germany
Grünberger Strasse 54 10245 Germany
Upper Grafton Street 40 D02 Ireland
Jervis Shopping Centre D01 F2X7 Ireland
Rua Três Rios, 126 Brasil
Wesselényi 24 1077 Hungary
Karolina út 17b 1113 Hungary
Viale Ludovico il Moro, 76 27100 Italy
Via Settevalli, 326D 06124 Italy
Via Giovan Battista Fardella, 268 91100 Italy
Via Edouard Aubert, 67 11100 Italy
Via Annunziatella, 14/18 75100 Italy
Corso Garibaldi, 127 89121 Italy
Via Fillungo, 46 55100 Italy
Via Grande, 203-205-207 57123 Italy
Corso Giosuè Carducci, 35/37 58100 Italy
Place de Jaude 63000 France
Feldstraße 31 20357 Germany
11 Rue de la Clef 59000 France
Wandsbeker Marktstraße 103 22041 Germany
814 Canal St 70112 United States
809 Ralph David Abernathy Blvd 30310 United States
Via Roma, 295 64028 Italy
Sottoportego dei Oresi, 51 30125 Italy
Kaufingerstraße 28 80331 Germany
Contrada Cisterna SNC 62029 Italy
Corso Mazzini 146/148 ang. Piazza XI Settembre 86100 Italy
Corso Giuseppe Garibaldi, 107 76121 Italy
Corso Mazzini, 3 88900 Italy
Via dei Calzaiuoli, 39 50122 Italy
Corso Carducci, 67 58100 Italy
Via Roma, 60 75100 Italy
Corso Tacito, 90 05100 Italy
Piazza Mazzini, 49/A 06121 Italy
Via Fardella, 283 91100 Italy
Corso Matteotti, 88 62017 Italy
Piazza Verdi, 62/63/64/65 90141 Italy
Corso Garibaldi, 141 89100 Italy
Via Gramsci, 11 25121 Italy
Corso Vittorio Emanuele II, 196 29121 Italy
Viale Salvador Allende, 52 48124 Italy
新宿4-1-1 新宿サウスアヴェニュー 1F 160-0022 Shinjuku Japan
Viale San Martino, 101 98122 Italy
216 Chartres St 70130 United States
Avenida Presidente Masaryk, 311 11510 Mexico
410 Cemtral Ave, Jersey City 07307 United States
Via Roma, 95 48121 Italy
Gänsemarkt 50 20354 Germany
Rue Cambon 48-49 750001 France
56 Rue Général Allard 83990 France
25-29 Clumber Street NG1 3ED United Kingdom
Lleona 4 08002 Spain
Valverde 35 28004 Spain
Friedenspl, 4 64283 Germany
Via del Vantaggio, 46 00186 Italy
Piazza Manfredi Azzarita, 1 40122 Italy
Via Grande,199/201 57123 Italy
Viale Regina Margherita, 27 55049 Italy
Via Cortelonga, 13 20900 Italy
25 rue du Grand Pont 6000 France
Promenade Sainte-Catherine 25 Rue Sainte-Catherine 33000 United Kingdom
Grand Hôtel Dieu 7 Rue de la Barre France
Centre commercial Grand Var RN 98 83160 France
Via Maestà delle Volte, 14 06123 Italy
Centre commercial Cap Sud Avenue de la Croix Rouge 84000 France
6 Rue d'Alsace 49000 France
10, rue René Goscinny 16000 France
72 bd de la République 47000 France
25 avenue du Parmelan 74000 France
28-30 Rue Thiers 64100 France
2, rue des Jacobins 60000 France
44 rue des Granges 25000 France
9 Allée Paul Riquet 34500 France
11-19 rue Sainte Catherine 33000 France
24 Faubourg de France 90000 France
17 19 place Clémenceau 64200 France
17 boulevard de la République 71100 France
Avenue Eugène Donadeï 06700 France
108 – 114 bvd Maréchal Leclerc 14000 France
6 rue du Maréchal Foch 06400 France
19 boulevard de la Colonne 73018 France
12 Place Grenette 38000 France
41-49 rue de la Liberté 21000 France
19 rue Saint Vincent 40100 France
25 place de Jaude 63000 France
31-39 rue du Palais 17000 France
21 rue Gambetta 33500 France
18 rue Georges Clémenceau 85000 France
1 place du général de Gaulle 33210 France
17-21 rue des Minimes 72000 France
Centre commercial Carré Sénart Allée du Préambule 77127 France
6 rue Porte Tourny 87000 France
10, place Alsace Lorraine 56100 France
209-221 Boulevard Pinel 69675 France
4 rue Winston Churchill 57000 France
28 rue Bir Hakeim 13001 France
27 rue de la République 06500 France
Centre Commercial La Part-Dieu 42, boulevard Eugène Deruelle 69003 France
6 avenue Jean Médecin 06000 France
37 – 39 rue Bessières 82000 France
47 rue Victor Hugo 79000 France
2 - 20, rue de la Marne 44024 France
6 rue Thiers 45000 France
33 à 45 Rue de Vesle 51100 France
14, Cours Bosquet Centre commercial BOSQUET 64000 France
1, Place de la Résistance Face au Castillet 66000 France
Rue de Rohan 35000 France
1 Cours National 17100 France
2 Avenue du Général De Gaulle Centre commercial Rosny 93117 France
4 à 8 rue Lapeyrouse 31008 France
28-30 rue Maréchal Foch 65000 France
34 rue du 22 Novembre 67000 France
77 rue Nationale 37000 France
Via Parma, 66 46041 Italy
Via Gioacchino Toma, 12 73039 Italy
Via dei Montanini, 32/34/36 53100 Italy
Via degli Orafi, 19 51100 Italy
Piazza Roma, 20 60121 Italy
Via Garofani, 2 56125 Italy
Via Trento, 73 65122 Italy
Via Guglielmo Oberdan, 52 06121 Italy
Via dei Lamberti, 13 50123 Italy
Via del Trevio, 95 63100 Italy
Calle de la Palma 12 28004 Spain
Kristóf tér 4 1052 Hungary
Skindergade 19 st. 1159 Denmark
Corso Giacomo Matteotti, 64 21100 Italy
Tsim Sha Tsui, Salisbury Rd, 18號 852 China
Via del Prione, 205-207-209 19121 Italy
Viale Ceccarini, 111/C 47838 Italy
Schlossstrasse 34 12163 Germany
10 The Poultry NG1 2HW United Kingdom
49-51 Vicar Lane Leeds LS1 6DS United Kingdom
Viale Dante, 99 47838 Italy
Corso Giuseppe Garibaldi, 29 06049 Italy
Via Sestri 144 R 16154 Italy
Via Fontana, 96 23041 Italy
Piazza della Repubblica 50123 Italy
941 Teaneck Road 07666-4519 United States
1509 Walnut St 19102 United States
Via Vittorio Veneto, 12 21100 Italy
Via Costarelli, 8 95131 Italy
Via Bellini, 3 22032 Italy
Via Roma, 289 90133 Italy
Via Giuseppe Luigi Lagrange, 15 10100 Italy
Moor Street Queensway B5 4BU United Kingdom
UNIT 8, Coventry Arena Retail Par CV6 6AS United Kingdom
Centre Commercial Polygone 1 rue des Pertuisanes 34000 France
1 Exchange Square Central M3 1BD United Kingdom
Via Lazzaro Palazzi, 4 20124 Italy
40 Mary St, North City D01 XD39 Ireland
107-108 Shoreditch High St E1 6JN United Kingdom
1-2 Lower Temple Street B2 4JD United Kingdom
32-34 Carnaby St, Carnaby W1F 7DW United Kingdom
80 Berwick St W1F 8TU United Kingdom
400 Oxford St W1A 1AB United Kingdom
40 Carnaby Street W1F 7DU United Kingdom
103 Grand-Rue 1661 Luxembourg
99 University Pl 10003 United States
298 Utica Ave, Brooklyn 11213 United States
3806 Broadway 10032 United States
326 Canal St 10013 United States
203 W 125th St 10027 United States
95 Rue Réaumur 75002 France
22 Little W 12th St 10014 United States
2612 Sunset Blvd 90026 United States
110 South La Brea Ave 90036 United States
503 Broadway 10012 United States
1026 S Broadway 90015 United States
326 E 2nd St 90012 United States
862 S Main St 90014 United States
1600 W 7th St 90017 United States
7650 Melrose Ave 90046 United States
8099 S Dixie Highway 33143 United States
244 NE 1st 33142 United States
337 Lafayette St 10012 United States
1931 Collins Ave 33139 United States
200 Oxford St W1D 1NU United Kingdom
521 5th Ave 10175 United States
2360 3rd St 94107 United States
268 Newbury St 02116 United States
190 Harvard Ave 02134 United States
73 Newbury St 02116 United States
Via dei Mercanti, 21 20123 Italy
1100 N State St 60610 United States
3735 W Spring Mountain Rd 89102 United States
3708 S Las Vegas Blvd 89109 United States
Via Roma, 19/21/r 50123 Italy
1214 H St NE 20002 United States
1531 N Milwaukee Ave 60622 United States
841 Lincoln Rd 33130 United States
3111 M St NW 20007 United States
151 W 34th St. 10001 United States
1415 Wisconsin Ave NW 20007 United States
111 N State St 60602 United States
450 Washington St 02111 United States
170 O'Farrell St 94102 United States
6 Clearway St 02115 United States
1675 Meridian Ave 33139 United States
1201 G St NW 20005 United States
3124 M St NW 20007 United States
700 N Michigan Ave 60611 United States
9700 Collins Ave 33154 United States
384 Post St 94108 United States
Via Duomo 308/304 80133 Italy
Via Giuseppe Mazzini, 19 37121 Italy
Via Cannaregio 2365-2366 30121 Italy
RIO DE LA MADDALENA, 2365/2366 30121 Italy
Largo Cavour 7/8 00053 Italy
Viale S. Lorenzo, 60 00040 Italy
Strada Cavour, 30 43121 Italy
Via Vittorio Veneto, 4 42121 Italy
Via della Repubblica, 41 42123 Italy
Via Canalino, 38 41121 Italy
Via Roma, 33 35122 Italy
Corso del Popolo, 194 A 45100 Italy
Viale Trieste, 45 36075 Italy
Via Antoniana, 220 35011 Italy
Via Pietro Micca 2 10121 Italy
Via Enrico Fermi, 24 30025 Italy
20 Côte de la Fabrique G1R 3V9 Canada
70 Pier 4 Blvd. Suite 230 c/o The Superette 02210 United States
815 W Armitage Ave 60614 United States
189 The Grove Dr Space 90036 United States
620 5th Ave 10020 United States
590 Hayes St 94102 United States
3211 M St NW 20007 United States
Via Mazzini 28 34121 Italy
Via Nazionale, 135 33010 Italy
Via Nazionale, 9 33010 Italy
Galleria C.so Vercelli 23, Via Angelo Mauri, 6 20144 Italy
Piazzale Antonio Cantore, 12 20123 Italy
Corso Vercelli, 30/32 20145 Italy
Via dei Mercanti, 21 20123 Italy
P.za del Duomo 20121 Italy
Piazza Armando Diaz, 2 20123 Italy
Corso di Porta Ticinese, 62 20123 Italy
Via Giovanni Lanza, 1 20121 Italy
Corso di Porta Ticinese, 80 20123 Italy
Via Cappellari, 3 20123 Italy
Via Torino, Via Stampa, 15 20123 Italy
Galleria Passarella, 1 20121 Italy
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