424 - Fourtwofour is a modern and refined luxury menswear brand. The avant-garde imprint and the unique design are the theme of a wardrobe that combines high fashion with urban style: from formal suits such as jackets or tailored pants, to t-shirts, jeans, comfortable jersey pants and shirts inspired by contemporary art. The wardrobe of 424 - Fourtwofour also includes footwear: high quality leather boots and sneakers with a unique and contemporary design. The collection wants to focus on the simplicity of colors and shapes which are however made with extreme precision and attention to details.
424 - Fourtwofour has a strong streetwear identity and it borns from the need to recreate a versatile wardrobe, suitable for every day with the aim of combining sophistication with everyday life. The result is this combination of the practical and casual spirit of the Californian casual style and the elegance of the tailoring tradition of high fashion. The brand's mission is to focus on the quality of the materials, with the aim of offering a collection that can last over time; for this reason the production of the collection, from 2020, has been moved to Italy, between Milan and Veneto, thus ensuring a better quality performance of the fabrics. The Italian scene was also the first stop of 424 - Fourtwofour's debut on the catwalks with the SS2022 collection.
Guilermo Andrade, designer and creative director, founded 424 - Fourtwofour in 2015, in Los Angeles: initially it was a multi-brand store that hosted and promoted emerging artists, frequented mainly by skaters and sneakerheads. Following an evolution in the stylistic field, the brand's internal collection was created, today also known thanks to the several collaborations with other designers. 424 - Fourtwofour wants to be a real artistic space in continuous evolution, with the aim of becoming a stylistic point of reference, where those who wear the items in the collection can feel comfortable and suitable for facing any situation.