The contemporary woman, independent and self-confident, is the one who Alessandra Rich, designer of the homonymous brand, wants to dress and satisfy. Hallmarks of her style are the ankle-length dresses, characterized by a fluid and light silhouette, shirts with transparent lace collars combined with soft-cut skirts creating so a perfect mix between femininity and provocation. Alessandra Rich's idea is also to offer a women’s’ total look, that in few years has already conquered several models and it-girls.
Born in Italy but based in London, in 2010 the self-taught designer founded her women's clothing brand Alessandra Rich. The collections are Made in Italy, but the shows take place during Paris Fashion Week.
Thinking about women who wear and love her dresses, we cannot fail to mention the Duchess Kate Middleton.
The designer, known as “the Queen of lace”, prefers luxurious fabrics for her creations: silk taffeta, chiffon, Chantilly lace and crêpe de chine. Seduction and sense of humor are mixed in her garments, which often reveal the female body through slits and transparencies, without looking vulgar.