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Liberty of London was founded by Arthur Lasenby Liberty in 1875,on Great Marlborough Street on the West End of London and it was initially known as the "Oriental Bazaar", for its interest in Oriental culture and the passion for its fabrics and artwork.
Arthur Lasenby Liberty, together with Godwin, his co-founder and distinguished architect of the "Costume Society", decides to create clothes to challenge the Parisian fashion of that time; but the true starting point for this company comes with the 1902 International Contemporary Decorative Art Exhibition in Turin, thanks to its contemporary and traditional design collections that create a new concept of style, which in Italy will be called "Liberty Style", or simply "Art Nouveau".
Liberty of London becomes famous for his amazing printed fabrics, which can be bought inside the store since the opening until today. Those fabrics became a true icon and the store realizes with them special clothing collections, and it has also collaborations with international brands in different fields, such as famous collections with Nike, Vans and others.
Nowadays, the emporium is still the destination of many tourists in London, not only for its high quality brand collection, such as Valentino, Fendi, Kenzo, Creed and others, but also for the particular location: designed by Edwin Thomas Hall and his son Edwin Stanley Hall, the building wants to revive the Tudor style of the '20s, with particular attention to its interior, as the particular wooden stairs, and the fireplaces in every room; all this to create a friendly and familiar atmosphere.
The department store is divided into four levels, in which all sectors are covered, such as fashion, beauty products, accessories and home-made products. It has a great flexibility, from adult to child. There is also an important space dedicated exclusively to food, where you can have breakfast, lunch, or just a break to breathe from unbridled shopping.
