The origins of the name lie in its very roots: Moncler is in fact an abbreviation of Monestier-de-Clermont, a mountain village near Grenoble. Here, inspired entrepreneur René Ramillon and Andrè Vincent founded the company in 1952, which would go on to produce the renowned down jacket. In the beginning Moncler only made quilted sleeping bags, a single model of a lined hooded cape and tents with a telescopic structure and an external flysheet. These robust, functional articles immediately proved a hit with the public, as the new social phenomenon of mountain holidays began to take hold.
In the ‘80s Moncler, with its original stitching and its ‘lacquered’ effect in dazzling colours, finally made its grand entrance into town. In the '80s, the designer Chantal Thomass was one of the coolest creative stars of the Parisian scene, and worked alongside the company until 1989, reworking the look of the classic down jacket. The designer replaced the zips with buttons and introduced fur trim, satin and reversible fabrics.
In 2003, the brand was bought out by Italian entrepreneur Remo Ruffini, who is still the Chairman and Managing Director. The strategy of the global down jacket is his brainchild. Working on fit, aesthetic research, experimentalism and materials, Moncler’s universal spirit distinguished itself even more, as did the ever increasing variety of purposes, ensuring the utmost attention was lavished on quality. Each garment is made entirely in Europe.
The Moncler universe was further enhanced with the launch of the Haute Couture Moncler Gamme Rouge collection. It was a frontier of female elegance and sophistication, designed first by Alessandra Facchinetti followed by Giambattista Valli, who continues to design collections.