Gucci is an Italian fashion house founded in Florence in 1921 by Guccio Gucci, now an important part of the Kering group. The women's collections, intrinsic to a retro-glamorous flavor, tells the 70s fashion history through dresses, shirts and skirts, always adorned with iconic accessories such as the Bamboo bag and loafers with plated logo and foulards with floral print. The men’s line, which follows the same common thread, includes knitwear, coats, flared pants and blazers with a vintage flavor. The men’s wardrobe is complete with accessories such as leather belts, loafers and sneakers.
From 2015 to 2022 the creative director Alessandro Michele played an important and decisive role for Gucci influencing the aesthetic vision of the brand with its refined and unique taste, proposing collections that although current, always resist the conformity and homologation of trends. For example, sneakers, the flagship piece of streetwear style, in Gucci takes on a more lively role thanks to the use of vivid colors and prints characterized by hyper decorative style. In February 2023 it was announced the new creative director of the house, the Italian Saturday De Sarno, with an important past from Valentino.
The brand represents one of the highest expressions of Made in Italy with its special combination of contemporary style and craftsmanship. To celebrate the handicraft, the logo takes inspiration from the equestrian scope: the clamp, the bracket and a green-red-green ribbon, inspired by the under-belly of the saddle.
Gucci is one of the favourite brands of millenials, not only for its sometimes irreverent fashion proposals, but also for the great commitment in the field of solidarity, supporting together with UNICEF, education, health and the fight against hunger in the world.