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Moncler Genius

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Genre
Child
Woman
Man
Brand type
Contemporary
Luxury
Brand specialized in
Outerwear
Padded jacket
History & Philosophy
Read the story
 

With the aphorism "a house, different voices", Moncler Genius was conceived by Remo Ruffini as a hub for the most important minds in the fashion industry. By adopting a curatorial approach to design, the collaborative project invites eight designers to re-imagine the Moncler identity through a series of individual collections in monthly roll-outs.
 
Eight different projects that represent the uniqueness of Moncler Genius resulting from a single goal, as well as the interpretations of the soul of Moncler originate from the product.
The key to understanding each project is the iconic Moncler down jacket which, individually developed, unanimously converges in one direction. Maintaining functionality as a starting point and considering the down jacket as inspiration, real variations have ensued. The soul of each project is combined with that of Moncler, defining a new authentic identity.
 
The message is clear, the creative and sincere content. Creativity, tangible in every part, feeds an upward movement.
Moncler Genius legitimizes the individuality of each consumer and the plurality of their tastes, considering fragmentation as a resource.

Each Moncler Genius project is identified by a number. The numbers do not create a hierarchy, but are integrated into the same whole, the Moncler Genius Building.
1 is the pure essence
2 is the pop accent
3 is the multi-faceted style
4 is pragmatic femininity
5 is dressing as a natural habitat
6 is the geometry worn
7 is the metropolitan cultural subtlety
8 is viral communication

The Genius project revolves around Pierpaolo Piccioli, Simone Rocha, Francesco Ragazzi of Palm Angels and Poldo Dog Couture, Sergio Zambon and Veronica Leoni, Sandro Mandrino, Craig Green; Matthew Williams and Hiroshi Fujiwara.

Products
From online shops
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490
Stores selling Moncler Genius
Stores selling this brand
Corso Cavour 9/A 28100 Novara Italy
+39 0321623150
Saturday: 09:30–12:30 15:30–19:30
09:30–12:30 15:30–19:30Sunday: ClosedClosed
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8 Rue du Plâtre, 69001 France
33 E Oak St 60611 United States
3500 S Las Vegas Blvd Suite C02 89109 United States
3 Rue Fabrot 13100 France
Via Argiro, 93 70121 Italy
233 Flatbush Ave, Brooklyn 11217 United States
969 Marietta Street NW Unit 200 30318 United States
1214 H St NE 20002 United States
Corso Mazzini, 71 26100 Italy
Viale XXI Aprile 27 04100 Italy
8660 W. Sunset Blvd 90069 United States
8660 Sunset Blvd 90069 United States
2010 E 7th St 90021 United States
Via Garibaldi, 7 17024 Italy
Putstraat 10-12 6131HL Holland
Piazza Carducci, 2 21100 Italy
Via degli Apostoli,12 57125 Italy
Piazza Mercato, 3 47841 Italy
18 Montrose Street G1 1RE United Kingdom
58 Bridlesmith Gate NG1 2GP United Kingdom
700 N Michigan Ave 60611 United States
5175 Westheimer Rd 77056 United States
301 Canal St 70130 United States
2 Bala Plaza, Bala Cynwyd 19004 United States
384 Post St 94108 United States
611 5th Ave 10022 United States
7000 Arundel Mills Cir 21076 United States
800 Boylston St 02199 United States
116 Newbury St 02116 United States
Nammos Village, Psarou Beach 84600 Greece
Viale Maria Ceccarini, 5 47838 Italy
Via Udine, 4 33054 Italy
Via G. Tiraboschi, 36 24122 Italy
Maffeistraße, 7 80333 Germany
Maffeistraße 3 80333 Germany
Via Enrico Parisi, 17/19 90141 Italy
Via Roma 19 32100 Italy
Via Guglielmo Oberdan, 6 56127 Italy
Via Roma, 173 30022 Italy
Corso Vittorio Emanuele, 195/183 76125 Italy
Corso Italia,193 95129 Italy
360 Welford Road LE2 6EJ United Kingdom
233 Flatbush Avenue 11217 United States
6-20-10 Jingumae, Shibuya City 150-0001 Japan
Stoleshnikov lane, 2 125009 Russia
Corso Vittorio Emanuele III 183 89900 Italy
Via Fantaguzzi, 13 47521 Italy
1220 Collins Ave 33139 United States
Bracka 9 00-501 Poland
100 Bloor St W ON M5S 3L3 Canada
P.za Tonini, 15 55042 Italy
Via Torrearsa, 26 91100 Italy
Via Vincenzo Sulis, 73 09124 Italy
Strada statale 195 Sulcitana, km. 39.600 09010 Italy
Promenade Du Port via Aga Khan, 1 07012 Italy
Calata Marconi, 45 16034 Italy
Via Maistra, 28 7500 Switzerland
1523 10th Ave 98122 United States
Viale Matteotti, 25 48015 Italy
Via Gambalunga, 28 47921 Italy
Piazza Camillo Benso Conte di Cavour, 5 28845 Italy
Corso Italia, 2 34121 Italy
Piazza Guglielmo Marconi, 27 46100 Italy
Via VI Martiri, 21 80010 Italy
Via Rialto, 15 33100 Italy
Corso Stamira, 22 60122 Italy
Bolshaya Konyushennaya St, 21-23 191186 Russia
1 Exchange Square Central M3 1BD United Kingdom
Via Torrearsa, 27 91100 Italy
Largo San Leonardo, 1 91023 Italy
Via Pasquale Paoli, 1 20143 Italy
Corso Genova, 6 20123 Italy
Corso Genova, 5 20123 Italy
Via Sant'Andrea 8/A 20121 Italy
Via P. Paoli, 4 20143 Italy
Via Cusani, 5 20121 Italy
Via Giovanni Lanza, 1 20121 Italy
Via Fiori Chiari, 8 20121 Italy
Via Monte Napoleone, 1 20121 Italy
Piazza Risorgimento, 8 20129 Italy
65 Queen's Rd, Buckhurst Hill IG9 5BW United Kingdom
6-8 Stable St, Kings Cross N1C 4AB United Kingdom
400 Oxford St W1A 1AB United Kingdom
39 Brook Street W1K 4JE United Kingdom
17 Rue François 1er 75008 France
40 Rue de Sévigné 75003 France
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