With the aphorism "a house, different voices", Moncler Genius was conceived by Remo Ruffini as a hub for the most important minds in the fashion industry. By adopting a curatorial approach to design, the collaborative project invites eight designers to re-imagine the Moncler identity through a series of individual collections in monthly roll-outs.
Eight different projects that represent the uniqueness of Moncler Genius resulting from a single goal, as well as the interpretations of the soul of Moncler originate from the product.
The key to understanding each project is the iconic Moncler down jacket which, individually developed, unanimously converges in one direction. Maintaining functionality as a starting point and considering the down jacket as inspiration, real variations have ensued. The soul of each project is combined with that of Moncler, defining a new authentic identity.
The message is clear, the creative and sincere content. Creativity, tangible in every part, feeds an upward movement.
Moncler Genius legitimizes the individuality of each consumer and the plurality of their tastes, considering fragmentation as a resource.
Each Moncler Genius project is identified by a number. The numbers do not create a hierarchy, but are integrated into the same whole, the Moncler Genius Building.
1 is the pure essence
2 is the pop accent
3 is the multi-faceted style
4 is pragmatic femininity
5 is dressing as a natural habitat
6 is the geometry worn
7 is the metropolitan cultural subtlety
8 is viral communication
The Genius project revolves around Pierpaolo Piccioli, Simone Rocha, Francesco Ragazzi of Palm Angels and Poldo Dog Couture, Sergio Zambon and Veronica Leoni, Sandro Mandrino, Craig Green; Matthew Williams and Hiroshi Fujiwara.