Gucci is an Italian fashion house founded in Florence in 1921 by Guccio Gucci and today is an important part of the Kering group, world leader in clothing and accessories. With its special combination of contemporary style and craftsmanship it represents one of the greatest expressions of Made in Italy.
To celebrate the manual skill and craftsmanship is the same emblem to the equestrian area: the clamp and the first bracket, a green-red-green ribbon inspired by the under-belly of the saddle.
During the Sixties and Seventies the opening of many boutiques, but above all the launch of pieces still today iconic symbols of the brand such as the Bamboo bag, loafers and floral scarves, open the way for the company to success.
In Gucci's philosophy coexist different styles and fashions, always resisting speed, conformism and homologation thanks to the current creative director Alessandro Michele who made the maison a real "beauty shake".
Through the dress it is told that it strives to describe more than to dress and today it succeeds in doing so also thanks to Gucci Garden unique project and historical archive of dynamic and interactive experiences, an imaginary garden.
Nowadays Gucci is one of millenials' favorite brands, not only for its revolutionary and sometimes irreverent fashion proposals, but also for its great commitment in the solidarity field, supporting together with UNICEF, the education, the health and the fight against the world hunger.