Amiri is a luxury brand made in California specialized in the production of clothing, footwear and accessories. The brand has always stood out for its technological and innovative approach to textiles. The collections, made with high quality Italian, Japanese and French materials, differ in fact in the techniques of fabric processing: handmade, the tie dye graphics, up to the iconic distressed and lived effect obtained through treatments directly on denim or leather. The collection of men’s clothing by Amiri is the leitmotif of this aesthetic concept: so we find t-shirts and overdyded shirts, sweatshirts, jackets enriched with patches and graphics and jeans look destroyed. The men’s wardrobe is complete with accessories, such as sneakers and leather boots. In 2016 the brand also introduced the women’s collection, which once again becomes the fil rouge of a style where the real protagonists are denim, leather, textile processing and de-built finishes. The result are refined garments, full of personality enveloped by the charm of an extremely fresh and youthful luxury.
Amiri stands out for its extremely exclusive urban charm, revisited in a luxury key. A style that, in addition to perfectly represent the concept of modern, contemporary luxury, takes inspiration from the aesthetics of rock stars. This union between fashion and music represent the Amiri’s key element, a deep bond that has determined in a completely innovative way the brand image.
Mike Amiri Pusa, a young Iranian entrepreneur and designer, founded Amiri in 2014 in Los Angeles. A brand born from the passion for denim, the key element of the whole concept, was able to achieve success in a short time. California, Los Angeles have contributed to this goal: a context where pop subcultures, music, creativity are at the highest levels; Amiri has therefore become since the beginning, a point of reference for many artists such as Gunna, Drake, Justin Bieber arriving in Italy with Sfera Ebbasta and Capo Plaza. In 2018 the brand debuted on the catwalks of Paris and then, in 2019, the OTB group of Renzo Rosso buys part of the brand shares, with a role related to marketing strategies. Through this indissoluble bond with music, and in particular with world artists, Amiri has managed to infuse his urban aesthetic, inspired by rock stars, all over the world.