Fear of God is an American luxury brand specializing in streetwear. Genderless and modern, its collections are distinguished by refined simplicity and essential lines, where neutral shades and urban trends dominate: the result are versatile and original garments. Bomber and oversized T-shirts, sweatshirts, shorts, plaid shirts, deconstructed coats are the spokesman for a compelling aesthetic vision, but at the same time poetic: the essence of the brand is contained in the name" Fear of God “, it is a title that expresses in a conceptual way the lifestyle of the founder, Jerry Lorenzo, at the basis of which there is spirituality, Christianity. The brand considered " the new Gospel of luxury streetwear ", through the simplicity of the garments, therefore, wants to convey and convey in a natural way a deeper message, a real creed: "I try to tell a story rather than present a simple collection ".
Fear of God is characterized by a contemporary minimal and essential style, where to dominate is definitely the urban charm: a unique aesthetic vision of its kind, Within which the influences and contaminations of subcultures and streetwear trends act as a conductor. The brand, with a strong creative spirit that combines innovation and past tradition, is born from the need to make unique and elevate existing urban garments: the result are simple, refined and modern collections, where the study of details is fundamental. The main objective of the brand is to make a concept of fashion versatile, easy to wear, where the choice of high quality materials of Italian and Japanese origin becomes the element of luxury and exclusivity.
Designer Jerry Lorenzo founded Fear of God in 2013, in Los Angeles. The brand achieves success in a short time thanks to a social communication extremely exciting and studied, success that led the brand to important collaborations, such as those with Nike, Vans and Zegna, boasting the support of Kanye West. The brand has always maintained an independent character, an aspect that has represented and still represents its greatest strength and recognition.