Founded in 2012 by Jerry Lorenzo, Fear of God is a street-luxury brand, with a grunge-chic aesthetic, capable of mixing a rock'n roll and streetwear flavor and elevates them into a luxury brand, characterized by materials and workmanship premium.
The style is emphasized by the plays of overlapping and the use of soft fabrics like sweatshirts, giving life to a tastefully comfortable and relaxed taste.
Lorenzo is a self-taught stylist, who finds inspiration in the religious imaginary, with great comparison between the super-stars of music and sport, thanks to his ability to elevate streetwear towards an elitist fashion style.