New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.
To ensure the best fitting, best performing shoes and apparel, the brand focus on improving its technology and production methods. A big part of that is maintaining five manufacturing facilities in the United States, where New Balance continue to produce shoes and apparel that meet the standards employed for more than 100 years. They have also remained commited to a core set of values that include integrity, teamwork and total customer satisfaction.
In 2013, 1 out of every 4 pairs of shoes sold in the USA were made or assembled in the original Country. Where domestic value is at least 70%, the brand label its shoes "Made in the USA."