After the Second World War, the French designer Pierre Balmain was considered one of the most influential in fashion at the time, making clothes for celebrities, such as Ava Gardner and Brigitte Bardot. After his death in 1982, the fashion house passed into the hands of Erik Mortensen, described by Vogue as the "right arm" of Pierre Balmain.
Oscar de la Renta took the reins of the brand between 1993 and 2001. Under the direction of Pierre Balmain, of Mortensen, and de la Renta, the brand got recognizability for its classic and luxurious style.
A few collections ago, the fashion house was led by designer Christophe Decarnin, who gave the Balmain brand a more modern and a new cut. Today the creative director is the young Olivier Rousteing, whose style is distinguished by simple and adherent shapes, embellished with embroideries and showy decorations.