UGG is an American footwear brand that creates and produces the homonymous ankle boots. The UGG are proposed for women, men and children but the famous model of the classic and mini UGG ankle boot is presented in a genderless style, in different shades of color. From boots with a platform sole for women, to Neumel boots for men, up to accessories such as gloves for women, all UGG products are characterized by the presence of a soft fabric, whether sheepskin, cozy or Fluffy, that completely wraps the shoe making it unique.
Ugly chic is fashion, and the undisputed protagonists of this doctrine of the fashion system, in winter version, are the UGG. UGG shoes translate into comfort, practicality and style, which are also the fundamental features that make the ugly not only chic, but also comfort. From the nostalgia of the 2000s, UGG returns to the forefront with both classic and mini ankle boots, as well as with the proposal of revisited traditional clogs (Tasman UGG)in which wood is replaced by a comfortable cork platform sole and leather by a very soft sheepskin. The inverted sheepskin coat is the workhorse of the UGG brand and all its footwear models; it is artfully worked and with extreme precision and wraps the foot in an indescribable feeling of warmth, making the fit of the homonymous boots unmistakable and unique. As comfortable as they are soft, UGG are the perfect element that give character and style to every look and especially comfort in every occasion.
The UGG brand icon was founded in 1978 by young Australian surfer Shane Stedman on the coast of Southern California. Following a rapid spread of the brand, in the early 2000s, UGG comes to upset the world of New York fashion, starting to evolve into elegant luxury models. Today UGG is a brand and a timeless shoe, that every winter proposes and proposes models that are trendy and above all that make the ugly a real lifestyle.