The sheepskin boot was designed by an Australian surfer, Shane Stedman: his idea was born from the need to keep their feet warm after surfing in the cold Australian waters and in 1971 he registered the UGH-BOOTS brand and in 1982 the brand UGH.
In 1978 Brian Smith, another Australian surfer, started the UGG Australia footwear company in the United States: the shoes of UGG met the favor of the public between the Californian surfers and Hollywood stars.
In 1995 the US company Deckers Outdoor Corp. bought the company founded by Smith, the UGG Holdings, Inc., for 15 million dollars and in 1996 sold it to Shane Stedman Deckers its rights on the UGG Australia brand.
Since the early 2000s, the UGG boots have become a fashion product and a cultural phenomenon, and much of their popularity is due to Oprah Winsfrey, a famous American presenter eponymous talk show.
In early 2000, including Oprah UGG boots among "the things that I like best," citing several times during its special programs dedicated to the holiday season.
Some celebrities of cinema, like Kate Hudson, Sarah Jessica Parker, Jennifer Aniston and Cameron Diaz were photographed with UGG boots, also named "Brand of the Year" by Footwear News.