Founded in 1853
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Made in USA
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Levi Strauss, a famous brand that has been offering resistant jeans for over 150 years.

Levi Strauss, who in 1853 had founded together with brother David Stern, the wholesale Levi Strauss & Co., focused since 1849 on itinerant sales of special clothing for unskilled workers and "gold diggers", taking advantage of the demand for special fabrics useful to work in the mines, to wagons of the pioneers and the sails of the boats; and it was according to the needs of workers, that designed and built the overalls, still considered the most comfortable clothes and utilitarian manual work.

Strauss boasted a good business trend and decided to finance the patent and immediately apply the method to the factories, so in 1873 the modern denim jeans were patented, starting the long history of Levi Strauss & Co.

In 1886, it appeared for the first time the "patch", the label with two horses, placed on the back of trousers, which showed the indications of the size and model, as well as a brand obtained from an old advertising design, depicting an elementary test of quality, which depicts two horses trying to tear, pulling them in opposite directions, a pair of jeans, thereby interpreting the concept of resistance well.

Later, on a new element of distinction was born the red tab, the red label of tiny dimensions sewn in flag on the edge of the right back pocket, with Levi's writing, all in uppercase and vertical, which was copyrighted in 1936.

From 1890 onwards, all the articles produced by Levi Strauss and Co. are numbered in sequence: the riveted work trousers received the 501 number, that still identifies the classic model of Levi's jeans, put on sale for the first time in 1890. Today, they are products still in the traditional form to suggest the wearer independence, freedom and the American way of life.

From online shops
Levi's 1950's 701 jeans 167 €
Levi's 501 Original cropped jeans 64 €
Levi's 501 Original fit jeans 64 €
Levi's 501 Original fit jeans 71 €
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Via del Pellegrino 79/80 00186 Rome Italy
Via del Corso 502 00186 Rome Italy
Via dei Corazzieri 13 00143 Rome Italy
Strada Trasimeno Ovest 3 06121 Perugia Italy
Corso Matteotti 38 62017 Porto Recanati Italy
Via Antonino Di Sangiuliano 275 95131 Catania Italy
Via Milano 107 22100 Como Italy
Borgo Stretto 28 56127 Pisa Italy
Hernalser Hauptstr., 44/46 1170 Vienna Austria
Sondergade 3 8600 Silkkeborg Denmark
Breite Gasse 69 90402 Nuernberg Germany
Via Roma, 19/21 50123 Firenze Italy
Via Nomentana 455 00162 Rome Italy
Viale Virgilio, 17 47838 Riccione Italy
Via delle Torri, 12 47121 Forlì Italy
Corso Saffi, 28/c 48018 Faenza Italy
22 Little West 12th Street 10014 New York United States
217 S. Beverly Dr. Beverly Hills United States
Strada Farini, 15/a 43121 Parma Italy
Vicolo S.Marco in Foro, 3 37121 Verona Italy
Corso Vittorio Emanuele II 21-23 46100 Mantova Italy
Via Principessa Jolanda, 19 73013 Galatina Italy
Via Berardi 12 74121 Taranto Italy
Via Regina Margerita, 13 76123 Andria Italy
Via Isonzo, 2 76011 Bisceglie Italy
Via Regina Margherita, 104 76123 Andria Italy
corso Umberto I, 34 72100 Brindisi Italy
Via Trinchese, 10 73100 Lecce Italy
via Losanna, 30 11100 Aosta Italy
P.zza Trevisan 10 30027 San Donà di Piave Italy
Via Cesare Battisti 51 65122 Pescara Italy
Corso Pietro Vannucci 35 06121 Perugia Italy
Piazza XX Settembre 43 62012 Civitanova Marche Italy
Piazza Martin Luther King 87036 Rende Italy
Via Rovato 44 25030 Erbusco Italy
Via Vittorio Emanuele II 140 10073 Ciriè Italy
Via Gian Battista Rubini 26 24030 Valbrembo Italy
Via Coralli 18 27045 Casteggio Italy
Via Piola 23 20833 Giussano Italy
Via Monte Grappa 6 46020 Pegognana Italy
Gothersgade 29 1123 Copenhagen Denmark
Istedgade 95 1650 Copenhagen Denmark
Kronprinsensgade 9B 1114 Copenhagen Denmark
Silegade 3 1113 Copenhagen Denmark
Guldsmedgade 23 8000 Aarhus Denmark
Lyngvej 1 9000 Aalborg Denmark
Kronprinsensgade 3 1114 Copenhagen Denmark
Nordre Frihavnsgade 49 2100 Copenhagen Denmark
Kongens Nytorv 13 1095 Copenhagen Denmark
Carrer de Pau Claris 159 08037 Barcelona Spain
Carrer de Bailèn 18 08010 Barcelona Spain
Paseo de gracia 118 08007 Barcelona Spain
Carrer de Duran i Bas 1 08002 Barcelona Spain
Calle del Limón 24 28015 Madrid Spain
Calle de Benito Gutiérrez 4 28008 Madrid Spain
Corso Vittorio Emanuele 197 76125 Trani Italy
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