Ganni, the Danish brand with a Scandinavian 2.0 style

Born with the desire to enhance the individuality of every woman, Ganni is one of the best known and most appreciated Danish brands, thanks to a minimal style that becomes an accomplice of contrasting colors and prints. Inevitable in each collection are the key pieces of the brand such as pleated georgette dresses, leather midi skirts, shirts and blouses with maxi-collars, as well as accessories, bags and shoes, among which jewel sandals and ankle boots. All this conveys a versatile and playful mood, for all those women who don’t like to take themselves too seriously.

The brand was founded in Copenhagen in 2000 by the owner of art galleries Frans Truelsen, starting from a clothing line entirely dedicated to cashmere. Subsequently, in 2009 the fashion company was taken over by Nicolaj Reffstrupe and his wife Ditte, who became respectively CEO and creative director of Ganni. Positioning itself as a contemporary, ready-to-wear and high-end brand, the Danish fashion company quickly gained popularity, breaking away from the sober style, typical of the Nordic tradition and proposing instead, an alternative fashion much more playful and free to experiment. The youthful design that distinguishes the brand can in fact be compared to the personality of Copenhagen itself: a welcoming city that shuns trends and celebrates individual style.

With its exponential growth, Ganni is today a brand in vogue worldwide, loved by young fashion bloggers and influencers for its incredible ability to create a perfect balance between femininity, comfort and experimentation.