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Herno

Founded in 1948
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Genre
Woman
Man
Brand type
High-End
Brand specialized in
Outerwear
Padded jacket
Raincoats
History & Philosophy
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Herno, from the riverside to a global fashion.

Herno’s product comes from the sales' ability of Giuseppe Marenzi’s inspiration, pushed both by his wife’s technical knowledge. 

It was just after the war and Giuseppe found a new job with a company that manufactured raincoats, where he learnt how to make cotton waterproof, using the castor oil, the same substance used in making military aviation fuel, and it was thanks to his previous experience that Marenzi decided to found his own business. The climate around Lake Maggiore is extremely humid and rainy, so well made raincoats are in demand.

Herno was thus founded on the basis of opportunity, intuition and inventiveness. Its story starts with water; water from Lake Maggiore and the river Erno, which runs close to the company and gives it its name. It is a company still firmly connected to its roots.

Raincoats, first for men and later for women, were Herno's first products. Then in the 1960s, cashmere coats were added with a focus on double-faced items and exports within Europe started during the same period. The collection diversified in the ten years that followed, and for women, it included jackets, suits and dresses too. In 1971, Giuseppe Marenzi was among the first in Italy to expand into the Japanese market opening the first Herno boutique in Osaka. The 1980s were spent consolidating its collections and markets and entering the new, strategic market of the United States.

Giuseppe Marenzi's story is followed by that of his son, Claudio, who is the current President and Managing Director of Herno. He joined the company in his early twenties, starting in production, moving on to the sales and marketing department and then to strategy. He was the one, who led the changes that the business underwent in the years following 2000: the business needed new direction and, taking inspiration from the past, the Herno brand once again became the company's strategic focus.

The product is at the heart of the brand. It is the fruit of the ability to create and innovate to reach the perfect balance between functionality and aesthetics, for which the collections are known. Herno's outerwear garments, made for modern consumers, are symbols of exquisite workmanship and excellent taste. Stylistic coherence and garments that result from that exquisitely Italian ability to create products of the highest quality are the distinctive traits of the Herno clothing brand. They are products that come from a factory conceived as a creative centre, where tradition and modernity coexist.

 

 

Products
From online shops
Herno Jacket for man 475 €
475
Herno Belted coat 665 €
665
Herno Skyline parka 665 €
665
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Via Sant' Andrea, 12 20121 Milan Italy
Piazza dell' Unità 57 00192 Rome Italy
Via Selva Piana 82 66043 Casoli Italy
Via Bruno Giordano 139 63822 Porto San Giorgio Italy
Corso Baccio 92 63811 Sant'Elpidio a Mare Italy
Viale Don Minzoni 2/c 62017 Porto Recanati Italy
Via Duca degli abruzzi 9 62012 Civitanova Marche Italy
Calle Modesto Lafuente 84 28003 Madrid Spain
Paseo del Borne 28 07012 Palma de Mallorca Spain
42 Hans Cres SW1X 0LZ London United Kingdom
Via dei Sei Martiri 21 80010 Villaricca Italy
Viale Carducci, 74 (Lido degli Estensi) 44029 Ferrara Italy
Via Ruggero Settimo 26/B 90141 Palermo Italy
Viale Marconi 71 55049 Viareggio Italy
Via Jacopo Da Ponte 25 36061 Bassano del Grappa Italy
Via Emilia Centro 116 41121 Modena Italy
Via Mazzini 46 81100 Caserta Italy
Viale Maria Ceccarini 5 47838 Riccione Italy
via C. Montanara 6d 51100 Pistoia Italy
Via San Giacomo 1 23880 Casatenovo Italy
Via Gambalunga 28 47921 Rimini Italy
Via S.Agostino 6/b 12084 Mondovì Italy
Via Domenico Morelli 6/8/10 80121 Naples Italy
Viale Eugenio Chiesa 25 54100 Massa Italy
Corso Italia 52 95129 Catania Italy
Via Emilia 273 40026 Imola Italy
Via Matteotti 141 18038 Sanremo Italy
Via Torrearsa 27/29 91100 Trapani Italy
Via Udine 4 33054 Lignano Sabbiadoro Italy
Viale XXI Aprile 27 04100 Latina Italy
Viale Roma 77 53042 Chianciano Terme Italy
Borgo Stretto 28 56127 Pisa Italy
Via Firenze 68 88900 Crotone Italy
Corso Mazzini 71 26100 Cremona Italy
Via Emilia Levante, 94 40139 Bologna Italy
Via San Felice 38/c 40122 Bologna Italy
Via Manci 80 38122 Trento Italy
Wilmersdorfer Strasse 73 10629 Berlin Germany
Via Forcella, 75 72015 Fasano Italy
Viale Beato Quagliotti 36 28066 Galliate Italy
Via Padova, 64/72 00161 Rome Italy
Corso Duca degli Abruzzi, 50 66051 Cupello Italy
Via Nomentana 455 00162 Rome Italy
Via Scandone 49 83100 Avellino Italy
Via Gambalunga 28 47921 Rimini Italy
Via Dante 1/5 47921 Rimini Italy
Via Emilia Ovest, 1480 41123 Modena Italy
Viale Ariosto 4/B 41012 Carpi Italy
Via Gandolfi, 6 40053 Bologna Italy
Rue Franz Merjay 53 1050 Bruxelles Belgium
Via Campo Marzio 1/7 00186 Rome Italy
Via Appia Nuova 990 00178 Rome Italy
Via Ugo Ojetti, 205 00137 Rome Italy
Via Giuseppe Ferrari 19-21 00195 Rome Italy
Viale Somalia 132/134/136 00199 Rome Italy
Via Antonio Locatelli 2 24121 Bergamo Italy
Via Broggi 6 21100 Varese Italy
Strada della Repubblica , 19 43121 Parma Italy
Corso Strada Nuova 26 27100 Pavia Italy
Corso Strada Nuova 86 27100 Pavia Italy
Corso Vercelli 23 20144 Milan Italy
Via Napoleone, 3 20900 Monza Italy
via Dieci Giornate, 17 25121 Brescia Italy
Via Dante, 17/19 25122 Brescia Italy
Via Padre Giulio Bevilacqua, 4 25121 Brescia Italy
Via Caimi, 55 26019 Vailate Italy
C.so Umberto I, 34 46100 Mantova Italy
Via Principe Amedeo, 18 46100 Mantova Italy
Via Roma 20 46100 Mantova Italy
Piazza Duomo, 8 22100 Como Italy
Corso S.Anastasia 15 37121 Verona Italy
Vicolo Crocioni, 11 37121 Verona Italy
Gran Viale Santa Maria Elisabetta, 10 30126 Venezia Italy
Piazza Mercato, 2 32100 Belluno Italy
Corso del Popolo, 89 31100 Treviso Italy
Via Sant'Agostino, 30 31100 Treviso Italy
Via Porto Vecchio, 19/23 25015 Desenzano del Garda Italy
C.so Italia, 20/A 28100 Novara Italy
Via Prina, 17 28100 Novara Italy
Via Marco Tullio Cicerone 03100 Frosinone Italy
Via Cavour, 108 14100 Asti Italy
Corso Nizza, 9 12100 Cuneo Italy
Corso Italia, 128/130 80067 Sorrento Italy
Via Tribunali, 9 83031 Ariano Irpino Italy
Corso Giuseppe Garibaldi 35 82100 Benevento Italy
Via Nazionale Appia 119 81100 Caserta Italy
ia Federico di Palma, 107 74123 Taranto Italy
Via Dante Alighieri 27-31 70121 Bari Italy
C.so Messapia, 35 74105 Martina Franca Italy
Via Putignani, 78 70123 Bari Italy
Via Papa Urbano VI , 31 70124 Bari Italy
Viale della Resistenza, 100-102-104-106 70125 Bari Italy
Viale Della Resistenza, 116-120 70125 Bari Italy
Piazza Giordano, 73 71121 Foggia Italy
Via Mons. G. Palma, 67 72017 Ostuni Italy
Corso Umberto I, 72-74-76 72100 Brindisi Italy
Piazza Mazzini, 66 73100 Lecce Italy
P.zza Aldo Moro, 9 73024 Maglie Italy
Via Imbriani, 56 76121 Barletta Italy
Via Giuseppe De Nittis, 27 76121 Barletta Italy
Via J.F. Kennedy, 31/33 76012 Canosa di Puglia Italy
Corso Vitt. Emanuele, 215-217 76125 Trani Italy
Via Regina Margerita, 13 76123 Andria Italy
Via F. D'Aragona, 46A 76121 Barletta Italy
Via Aldo Moro, 51 76011 Bisceglie Italy
Via Sulis 30 09124 Cagliari Italy
Via Roma, 87 09124 Cagliari Italy
Via Brigata Sassari, 27 07100 Sassari Italy
Via P. Baratta, 96 84091 Battipaglia Italy
Via Velia, 20 84122 Salerno Italy
Corso Europa, 161 81030 San Marcellino Italy
Viale Edouard Aubert, 3 11100 Aosta Italy
Via de Tillier, 64 11100 Aosta Italy
Via Dolomiti, 46 39034 Dobbiaco Italy
Via Leonardo-da-Vinci-Str. 20 39012 Merano Italy
Rennweg 56 Via delle Corse Ecke Lauben 39012 Merano Italy
Corso della Libertà, 53 39012 Merano Italy
Piazza del Sole, 7/8 33054 Lignano Sabbiadoro Italy
via Rialto, 6 33100 Udine Italy
Via Udine, 107 33050 Porpetto Italy
Via Savorgnana, 14 33100 Udine Italy
Corso Garibaldi 12 60020 Ancona Italy
San Marco, 284 30124 Venezia Italy
Piazza Comune 4 60027 Osimo Italy
Via Lata 2/d 60121 Ancona Italy
Via Raffaello Sanzio 10 63074 San Benedetto del Tronto Italy
Via del Trivio 3 63100 Ascoli Piceno Italy
Piazza Giacomo Matteotti 7 06122 Perugia Italy
Via Mazzini 11 06034 Foligno Italy
Via Fossato 8 46040 Rovigo Italy
Corso Pietro Vannucci 35 06121 Perugia Italy
Via Guglielmo Marconi 59 01100 Viterbo Italy
Via Faleriense Est 1 63833 Piane di Montegiorgio Italy
Corso Matteotti 214 61032 Fano Italy
Corso Matteotti 91 61032 Fano Italy
Corso XI Settembre 28 61121 Pesaro Italy
Corso Giuseppe Garibaldi 37 06024 Gubbio Italy
Via Giuseppe Petroni 44 05100 Terni Italy
Corso Giacomo Matteotti 9 60035 Jesi Italy
Via Pantaleone Rapino 26 66026 Ortona Italy
Via Corradini 172 67051 Avezzano Italy
Via Vicentini 67100 L'Aquila Italy
Via Gramsci angolo Via Marconi 68/a 67051 Avezzano Italy
Corso S. Giorgio 80, 82 64100 Teramo Italy
Via Cesare Gazzani 26 86100 Campobasso Italy
Via Atenea 159 92100 Agrigento Italy
Via Regina Margherita 175 92024 Canicattì Italy
Corso Vittorio Emanuele 329 93012 Gela Italy
Corso Italia 48/50 95129 Catania Italy
Piazza Trento 1B 95128 Catania Italy
Via Roma 89 98051 Barcelona Pozzo di Gotto Italy
Via Giacomo Medici 40 98057 Milazzo Italy
Via Roma 18 90015 Cefalù Italy
Corso Umberto I 61 97015 Modica Italy
Via della Cuba 5 91100 Trapani Italy
Corso G. Mazzini 145 87100 Cosenza Italy
Via Nazionale 42 87064 Corigliano Calabro Italy
Via Gregorio Caloprese 47/55 87100 Cosenza Italy
Corso Giuseppe Garibaldi 50 89125 Reggio Calabria Italy
Corso Vittorio Emanuele III 183 89900 Vibo Valentia Italy
Via del Corso 17 75100 Matera Italy
Via XX Settembre 24 75100 Matera Italy
Via Aldo Moro 39 85025 Melfi Italy
Via Chiappero 15 10064 Pinerolo Italy
Via Ezio Vanoni 1 23017 Morbegno Italy
Via Solferino 10 20121 Milan Italy
Via Gian Battista Rubini 26 24030 Valbrembo Italy
Via Matteotti 47/C 25065 Luemzzane Italy
Corso Libertà 15/17 20841 Carate Brianza Italy
Via Coralli 18 27045 Casteggio Italy
Via Piola 23 20833 Giussano Italy
Viale Martiri della Libertà 226 20851 Lissone Italy
Via Fratelli d’Italia 21052 Busto Arsizio Italy
Via Mazzini 49-51 16031 Bogliasco Italy
Via Vittorio Emanuele II 65 10023 Chieri Italy
Kongens Nytorv 20 1050 Copenhagen Denmark
Gammel Mønt 1 1117 Copenhagen Denmark
Dag Hammarskjölds Allé 36 2100 Copenhagen Denmark
Østergade 2 8000 Aarhus Denmark
Carrer de Bonavista 3 08012 Barcelona Spain
Passeig de Gràcia 93 08008 Barcelona Spain
Carrer de Provença 278 08008 Barcelona Spain
Avinguda Diagonal 409 08008 Barcelona Spain
Carrer de Muntaner 339 08021 Barcelona Spain
Calle Serrano 20 28001 Madrid Spain
Calle Almirante 6 28004 Madrid Spain
Calle de Claudio Coello 21 28001 Madrid Spain
Calle del Almirante 7 28004 Madrid Spain
Calle de Villanueva 22 28001 Madrid Spain
Calle Serrano 54 28001 Madrid Spain
Calle Hernán Cortes 27 46004 Valencia Spain
Carrer del Poeta Querol 7 46002 Valencia Spain
Avenida Zaragoza 14 31500 Tudela Spain
Calle Colón 23-25 36201 Vigo Spain
rua San Miguel 11 32005 Ourense Spain
Viale Matteotti 31 48015 Milano Marittima Italy
Via Fantaguzzi 13 47521 Cesena Italy
Borgo Giacomo Tommasini 8/a 43121 Parma Italy
Via Garibaldi 57 29100 Piacenza Italy
Via Garibaldi 40 17024 Finale Ligure Italy
Via Roma, 92 30022 Ceggia Italy
Via Mazzini 18 25020 Flero Italy
Piazza Cavour 4/5 28845 Domodossola Italy
Corso Nizza 36 12100 Cuneo Italy
Corso Andrea Palladio 106 36100 Vicenza Italy
Corso Giacomo Matteotti, 21 51016 Montecatini Terme Italy
Corso Italia 28/57/63 52027 San Giovanni Valdarno Italy
Calle de Rodríguez Arias 46 48011 Bilbao Spain
Pieter Cornelisz Hooftstraat 75-81 1071 Amsterdam Netherlands
Tauentzienstraße 21-24 10789 Berlin Germany
Bredestraat 7 6211 Maastricht Netherlands
Avenue de la Toison d'Or 52 1060 Bruxelles Belgium
Bogstadveien 52B 0366 Oslo Norway
Dronnings Mauds Gate 1 0250 Oslo Norway
Nybrogatan 14 114 39 Stockholm Sweden
Grevgatan 2 114 53 Stockholm Sweden
Kluuvikatu 1 00100 Helsinki Finland
Bulevardi 14 00120 Helsinki Finland
Corso Sempione 88 20154 Milan Italy
1F/2F, 3-24-7 Jingumae, Shibuya-ku Tokyo Japan
10-1, Ginza 6-chome, Chuo-ku 104 0061 Tokyo Japan
1&2F Yurakucho Bldg. 1-10-1 Yurakucho, Chiyoda-ku 100 0006 Tokyo Japan
Hamngatan 18-20 111 47 Stockholm Sweden
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