In 1987, Claudio Antonioli opened his first shopping project in Milan and it soon became the reference point for selected and niche customers. In January 2003, the store moved to Via P. Paoli 1, which formally housed one of Milan’s first silent theaters in the early 1920s. The remodelling of the space was assigned to Storage Associati, known for melding modern details with original and historic features. In 2009, Antonioli expanded the boutique, Vincenzo De Cotiis styled it and redesigned the space giving new life to an old mechanic’s shop, with the use of innovative and glistening materials. The boutique in Via P. Paoli now boasts over 400 square meters of researched and innovative ideas. The selected pieces and the interior design are a reflection of Claudio Antonioli’s personal style. His philosophy is to blend contemporary taste with alternative choices in a practical way, for his client’s pleasure.
The store in Milan features laminated, inclined planes, which divide the space and create a reflecting game of lights. The protagonists of the boutique, however, are clothes and accessories, selected for both men and women, who choose to lead the way, living their lives free from conformities.
In addition to Milan’s main boutique, Claudio Antonioli opened other three shops in the major shopping streets of Lugano, in Via Nassa 29, Via Nassa 66, in Turin, Piazza Carlo Emanuele II 19 and in Ibiza, Carrer de Cas Dominguets 17 c.
