Chiara Ferragni Brand is a fashion brand launched by the Italian fashion blogger Chiara Ferragni. Immediately recognizable by the eye symbol, the brand's iconic logo, the brand is dedicated purely to the production of women's fashion, with a range of products that include a Chiara Ferragni Brand women's clothing collection with brightly colored quilted jackets and bomber jackets, denim or crop jackets, shirts, up to tops and t-shirts. The brand's pants, jeans and skirts embody the most glamorous and sophisticated soul of women, thanks to details such as glitter and feathers. Chiara Ferragni Brand offers both glamorous and sporty products, with jumpsuits, sweatshirts and polo shirts, bringing back the sportswear taste also in mini or maxi dresses, present both in single color and more refined, such as in coated, mirrored and patterned stretch. Even for the brand's knitwear, the play between chic and casual is evident, able to combine looks suitable for both everyday life and the worldly, up to the women's underwear and swimwear, extremely feminine and dynamic. The Chiara Ferragni Brand bags collection offers clutches, shoulder bags, crossbody bags and wallets, as well as producing a collection of women's accessories, with jewels, belts and hats.
The style of the brand, young and fresh, is therefore able to involve a large number of users, increasingly fond of the stylistic path of the young Cremonese influencer. Among rhinestones, glitter and application, Chiara Ferragni Brand reinvents sportswear and casual, making them extremely glamorous and sophisticated through a positive and optimistic perspective; this thanks to combinations with shimmering and chic accessories, capable of enhancing natural beauty without fear of daring, thus producing collections with energetic colors and garments that play on lengths and shapes. The attention to quality and sustainability, also thanks to projects such as #PlasticFreeWater, have quickly led the brand to important collaborations, such as those with Converse and Champion. With its trendy and elegant looks, the brand aims to encourage women to believe in their dreams, express their identity and sensuality by playing with a casual and chic style.
The path of Chiara Ferragni Brand began in 2009, when thanks to the blog The Blonde Salad, the young Cremona manages to get noticed, acquiring a growing audience, until worldwide fame, becoming one of the most sought-after fashion icons, thanks to the looks and the style she proposed. In 2013, Chiara Ferragni launched her first line of shoes signed Chiara Ferragni Collection, gaining immediate success with a sold out of all the first models proposed, also thanks to the huge following already in existence of the young woman. The extremely positive reception was repeated in 2015, when the influencer launched the first line of women’s clothing, combining vintage with contemporary. In 2016 he launched the first line of glasses, and in 2017 he opened the first store in Milan, thus cementing the success of the brand, which will soon extend globally with the opening of new boutiques. The brand began in 2018 to produce the first line of bags and small leather goods signed Chiara Ferragni Brand, and in 2021 launched the first line of jewelry with the Morellato group.