The Premiata brand was founded in 1995 thanks to the unique entrepreneurial skills of Graziano Mazza, who takes over the company led by four generations of the Mazza family, that created a line of footwear that clearly differentiates itself from shoes that are considered "classic". The goal was to trace a new evolutionary path of footwear, turning the classic into modern. The PREMIATA shoe has an appeal that goes beyond fashion, always at the forefront and reference point. Since the beginning, "know-how" has guided the evolution of the product.
The initial craftsmanship of the "handmade" has evolved over time with the use of the most modern technologies. Only one thing has never changed and it is the search for Made in Italy Quality that includes the obsessive attention to detail, the continuous development of shapes, the experimentation of treatments and particular nishing, the technical research, the development of new leathers and the continuous training of new workers.
Premiata sneakers are dressed in strong colors, unusual materials, eccentric details and are designed for out-of-the-line fashion lovers, who believe in freedom and deny the clichés. Avant-garde, expressiveness and craftsmanship come together to give life to a collection of sneakers definitely out of the box. An unmistakable design, but also a great attention to quality: Premiata shoes are made with meticulous care and selected materials to offer customers a unique comfort, which makes each shoe a reliable and indispensable travel companion.
In 1999, Graziano Mazza conceived and created the "without laces", also reinterpreted by prestigious brands. The Premiata brand, which includes three lines of footwear, a collection of bags and the new collection of PREMIATA clothing, is today one of the most representative and sophisticated reality of Made in Italy in the world.