Amina Muaddi  “ symbol of modernity and evolution ”

Amina Muaddi is a luxury brand specialized in the production of women’s footwear and accessories.  The stiletto heel with a flared base, comfortable and sensual at the same time, has become a real trademark. Satin, bows, laminated and transparent textures, bright colors and Swarovski crystals are aesthetic elements that give every boot, sandal and décolleté an aura of timeless glamour, source of desire and elegance. The brand has also introduced in its accessories line jewelry and bags, designed to embellish any look.

Amina Muaddi is a brand that stands out for the luxurious charm of silhouettes: feminine, modern, the brand perfectly combines sensuality and refinement, boldness and elegance. Amina Muaddi shoes are the result of a careful and precious craftsmanship entirely Made in Italy, with production in Parma. The attention to detail and innovative design give life to footwear designed exclusively for women: «With my shoes I turn to a smart, sophisticated, fun, cool and feminine woman who likes fashion but does not take it too seriously. She is a woman of "multi culture" as I like to call her, a citizen of the world, enthusiastic about new discoveries in every environment».

Amina Muaddi, a young Jordanian-Romanian designer, founded the brand that bears her name in 2018. In a short time the brand has managed to make its aesthetic vision prevail in the footwear market, so much so as to become a must have for celebrities like Kendal Jenner, Kylie Jenner, Dua Lipa and Rihanna; and it is with Rihanna that Amina, in 2020, she created the first collection of women’s shoes for Fenty. Key to worldwide success was also the wise use of social media, through which the brand is committed to having a direct and concrete contact with the consumer. Amina Muaddi in 2021, is named entrepreneur of the year by GQ Middle East: the same designer perfectly embodies the essence of the brand, an essence that is composed of freedom, determination, femininity and pure energy.