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Raf Simons

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Founded in 1995
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Genre
Man
Brand type
Avant-garde
Brand specialized in
Clothing total look
History & Philosophy
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Raf Simons, tailored subcultures.

Despite being one of the undisputed kings of men's fashion, Raf Simons, has never followed a fashion course. He studied industrial design in Belgium. As he followed his studies, he carried out an internship at the Walter Van Beirendonck's studio, who asked him to carry some items to present his collection in Paris. During the trip, Raf Simons had the opportunity to attend his first fashion show: the one of a young Martin Margiela in its third collection. For Raf Simons the impact is devastating, and only at that time included the meaning that fashion can assume: free, creative, anti conventional and outside of any predetermined pattern.

Simons became a self-trained menswear designer and launched his Raf Simons label in 1995, encouraged by Linda Loppa, head of the fashion department at the Antwerp Royal Academy at the time and now director of the prestigious italian fashion school Polimoda.

His first collection was in Fall-Winter 1995, and featured two street models in a video presentation.

Fall-Winter 1997 saw his first runway show in Paris, France with a look of American college students and English schoolboys with a background of New Wave and PunkSubculture contemporaneous and tailoring of the past were the two elements only apparently in contrast from which Raf Simons drawn for his creations, merging the rebellious spirit of youth with the precision of cuts and lines. Art and writing are cultural basins that inspired it. Proportions modern, a constant search for advanced materials, and especially the combination of the purity of garment construction and testing of new lines that represent the contemporary man's body and clothes from casting his psyche.

Simons' early aesthetic incorporated youth culture from divergent sources, such as the Spring-Summer 2000 collection taking inspiration from both Mensa students and the Gabba youth subculture. But is the Music the one who is an integral part of Simons’ work, with references to musical figures such as the Manic Street Preachers's Richey Edwards and Joy Division’s Ian Curtis and his Fall-Winter 1998 collection, featuring members of German electro band Kraftwerk as models.

In March 2000, Simons shut down his company to take a sabbatical after his Fall-Winter 2000 collection. Following a new deal with Belgian manufacturer, Gysemans Clothing Industry, the company was started back up again for Fall-Winter 2001. During this time, Simons' international prominence grew with the collection for Spring-Summer 2002 becoming one of his most influential due to its “layered, hooded, sinister image of the urban guerrilla”.

The aesthetic of the Raf Simons brand has changed since 2005, when the obsessive youth culture codes of his past were turned into clothes that were purely about shape and form. In the same year, Raf by Raf Simons was launched, which was sold at a lower price point.

In 2008, two flagship Raf Simons stand-alone stores opened in Tokyo and Osaka, Japan, in collaboration with the artists Sterling Ruby and Roger Hiorns. Autumn-Winter 2009 saw the first Raf Simons advertising campaign, photographed by Willy Vanderperre.

In 2011, Raf by Raf Simons was replaced by Raf Simons 1995, a diffusion line incorporating elements from Simons' early collections, that also includes homeware, namely blankets and cushions. The designer and creative director, in 2022 announced the closure of the brand that bears his name.

Products
From online shops
Raf Simons Raf Simons white Astra slides Price 140.00 € 30 % 98 €
reduced price on store's website
Raf Simons Raf Simons black Astra slides Price 140.00 € 30 % 98 €
reduced price on store's website
Raf Simons Raf Simons RUNNER pink Orion sneakers Price 300.00 € 30 % 210 €
reduced price on store's website
Raf Simons Raf Simons RUNNER black Antei sneakers Price 395.00 € 30 % 276,5 €
reduced price on store's website
Raf Simons Raf Simons RUNNER white Cylon 21 sneakers Price 450.00 € 30 % 315 €
reduced price on store's website
Raf Simons Raf Simons RUNNER black Solaris High boots Price 620.00 € 30 % 434 €
reduced price on store's website
Raf Simons Raf Simons x Smiley black denim tote 406.00 €
406.00
Raf Simons Raf Simons x Smiley white Student drawing t-shirt 364.00 €
364.00
Raf Simons Raf Simons X Smiley black sous pull 294.00 €
294.00
Raf Simons Raf Simons x Smiley black blanket 602.00 €
602.00
Raf Simons Raf Simons x Smiley white t-shirt 364.00 €
364.00
Raf Simons Raf Simons x Smiley black jeans 546.00 €
546.00
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Viale Vittorio Veneto 20 62012 Italy
Calle San Eloy 2 41001 Spain
Van Baerlestraat 9-11 1071 Netherlands
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Jan Evertsenstraat 70 1056 Netherlands
Rosa Luxemburg Strasse 24-26 10178 Germany
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Rue de Namur 68 1000 Belgium
Brunnsgatan 7 111 38 Sweden
B-Town 1/2F 3-6-7, Minamiaoyama Minato-ku 107-0062 Japan
1-33-16 Uehara Shibuya-ku 151-0064 Japan
Stokstraat 16 6211 GD Netherlands
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Kardinal-Faulhaber-Straße 14a 80333 Germany
12, Rue Perré 75003 France
Mondscheingasse 20 1010 Austria
Corso Tommaso Vitale 157-159 80035 Italy
Kasarmikatu 44 00130 Finland
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Vikingagatan 18 113 42 Sweden
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Arrows Plaza Harajuku 1F, 4-19-8, Jingumae, Shibuya-ku 150-0001 Japan
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virchowstraße 2 22767 Germany
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Via Isonzo, 2 76011 Italy
1F GraceDaikanyama, 26-13 Sarugaku-cho, Shibuya-ku 150 0033 Japan
Via Garibaldi, 7 17024 Italy
Via Gramsci 16a 25122 Italy
154 Market Street AB11 5PP AB11 5PP United Kingdom
St. Molodogvardeyskaya, 59 121351 Russia
Putstraat 10-12 6131HL Holland
4-6-44 Shirokanedai, Minato-ku 108-0071 Japan
Piazza Carducci, 2 21100 Italy
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9-6-17 Akasaka, Minato-Ku 107-0052 Japan
Piazza Mercato, 3 47841 Italy
Piazza Mercato, 3 47841 Italy
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Ulitsa Malaya Molchanovka, 6 121069 Russia
Torstrasse 72 10119 Germany
Weinbergsweg 22 10119 Germany
Kristóf tér 4 1052 Hungary
Karl Johans Gate 39 0162 Norway
Karl Johans Gate 37-43 0162 Norway
Lenaustrasse 10 12047 Germany
Via de' Musei, 6 40124 Italy
Store Regnegade 1 1110 Denmark
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360 Welford road LE2 6EJ United Kingdom
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Corso Vittorio Emanuele, 195/183 76125 Italy
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Stoleshnikov lane, 2 125009 Russia
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Bracka 9 00-501 Poland
100 Bloor St W ON M5S 3L3 Canada
P.za Tonini, 15 55042 Italy
Via Vincenzo Sulis, 73 09124 Italy
Promenade Du Port via Aga Khan, 1 07012 Italy
Via Ugo Bassi, 9 63074 Italy
Corso Mazzini, 75 31044 Italy
Karl Johans gate 23 0157 Norway
P.zza Zanardelli, 11 70022 Italy
Erottajankatu 15-17 00130 Finland
Piazza Guglielmo Marconi, 27 46100 Italy
Via Giovanni Primicerio, 45/51 80048 Italy
Bolshaya Konyushennaya St, 21-23 191186 Russia
1 Exchange Square Central M3 1BD United Kingdom
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Corso Italia, 82 52100 Italy
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39 Brook Street W1K 4JE United Kingdom
17 Rue François 1er 75008 France
17 Rue Sainte-Croix de la Bretonnerie 75004 France
2 Place de la Porte Maillot 75017 France
24, rue de Sèvres 75007 France
160 Lexington Ave 10016 United States
326 Canal St 10013 United States
456 Broome St 10013 United States
110 South La Brea Ave 90036 United States
608 Imperial St 90021 United States
8660 Sunset Blvd 90069 United States
2010 E 7th St 90021 United States
7703 Melrose Ave 90046 United States
3824 NE 2nd Ave 33137 United States
29 Greene St 10013 United States
1220 Collins Ave 33139 United States
171 N Aberdeen St #103 60607 United States
3735 W Spring Mountain Rd 89102 United States
Via Giacomo Matteotti, 21 36061 Italy
Piazza Zaine, 11 36061 Italy
34 Newbury St 02116 United States
Corso Centocelle, 33 00053 Italy
Corso Stamira, 22 60122 Italy
30 - 34 St Andrew Square EH2 2AD United Kingdom
Corso Repubblica 38 28041 Italy
Piazza della Repubblica, 8 28100 Italy
Via Pasquale Paoli, 1 20143 Italy
Via P. Paoli, 4 20143 Italy
P.za del Duomo 20121 Italy
Via Fiori Chiari, 8 20121 Italy
Piazza Risorgimento, 8 20129 Italy
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