Comme des Garçons in 1981 brought the eastern avant-garde to the West, more precisely to Paris, completely distorting prêt-à-porter with a series of black, asymmetrical and torn dresses, clashing with intense colors, the prints and the style of the 80s. Immediately recognizable by the heart-shaped logo printed on t-shirts and sneakers with classic but contemporary lines, the brand's collections also include jackets and pants with unique silhouettes.
Founded by designer Rei Kawakubo in 1969 Comme des Garçons is a Japanese fashion brand characterized by unstructured lines and unconventional style. A peculiarity of Comme des Garçons is the innovative "in-between-ness" exploration of dualisms such as "man / woman" and "presence / absence" in a surprising range of original garments, revisiting men's fashion with the addition of flounces and ruffles in sharp contrast with the rigor of ties, or even launching various lines of perfumes produced by playing on different essences such as rubber, tar and nail polish.
Introducing deconstruction, asymmetry and monochromatic schemes as a new paradigm of conceptual fashion, her creations have always maintained the reputation of "anti-fashion" and challenge to redefine the boundaries of beauty and fashion.