Comme des Garçons is a Japanese fashion brand founded by designer Rei Kawakubo in 1969 and is characterized by unstructured lines and unconventional style.
20 years later, in 1981, Comme des Garçons brought the eastern avant-garde to the West, more precisely to Paris, completely distorting prêt-à-porter with a series of black, asymmetrical and torn dresses, clashing with intense colors, the prints and the style of the 80s.
Introducing deconstruction, asymmetry and monochromatic schemes as a new paradigm of conceptual fashion, her creations have always maintained the reputation of "anti-fashion" and challenge to redefine the boundaries of beauty and fashion.
A peculiarity of Comme des Garçons is the innovative "in-between-ness" exploration of dualisms such as "man / woman" and "presence / absence" in a surprising range of original pieces, revisiting men's fashion with the addition of flounces and ruffles in sharp contrast with the rigor of ties, or even launching various lines of perfumes produced by playing on different essences such as rubber, tar and nail polish.
The strong character, the monochromatic and asymmetrical shapes attract great media attention on the brand that over the years has collaborated with various fashion companies, from Levi's to Nike, with the aim of creating unique collections.
To date, with its brand distributed in around 230 stores worldwide, Rei Kawakubo is also recognized from an entrepreneurial point of view, having launched the pop-up store format first in the 1990s.