Founded in 2004 in Stockholm, Caliroots has quickly established itself as a Scandinavian point of reference for the retail sale of streetwear clothing of the best brands.
The name Cali - Roots means precisely Californian roots, where the streetwear has its origins in the collective mind.
For this reason Caliroots begins selling brands, such as Vans, Nike, Stussy and Converse increasingly enriching its offering. The online shop is becoming well-established on an international level.
The growth of Caliroots led the company to open several stores, some more specialized in sneakers, other clothing nearest the action-sports and recently opened the concept store C-Store, with great design and thought to show and sell premium brands, like Marcelo Burlon County of Milan, Undercover, Our Legacy, Common Project, Norse Projects, Eytys, Red Wing, Diemme and many other high-level and highly sought after. Even the online shop today reflects this division with Premium brands included in a specific section for true connoisseurs.