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Happy Socks is a Swedish brand of socks, founded in 2008 in Stockholm by Viktor Tell, graphic designer and illustrator and Mikael Soderlindh, working in advertising sector for more then 10 years.
The idea was simple and original: a brand that creates high quality socks, characterized by fantasies, colors and cheerful patterns and really crazy .
The brand is the first on market to have this insight and position in the casual and streetwear shops of the planet.
The success is immediate, thanks to its original, fun and affordable product: Happy Socks invaded half world boutique and then, it started special collaborations creating mini-collections with brands and stores, such as Adidas, Wood Wood, Colette, Barneys, Opening Ceremony etc.
Happy Socks opened a series of flasgship stores to consolidate the sales and image, like the one in New York and now present in more then 70 countries and over 6000 boutiques worldwide.
