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Patagonia

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Founded in 1972
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Patagonia, a planet-saving brand. 

It was 1972 when Yvon Chouinard founded the brand that now is one of the most famous in the world for outdoor garments. Patagonia owes the success to its visionary founder, who transformed his greatest passions into a global business, generating profits immediately from the start. 

Lover of outdoor life and sports in contact with nature, the young student from California - but of Franco-Canadian native - discovers mountain climbing and after a few years of experience enters the world of business: no longer satisfied with the performance of his equipment, he begins to produce it himself. He learned the trade and just 19 years old founded "Chouinard Equipment" a climbing equipment company that soon became the largest supplier in the country. 

It won't take long to shift his interest to clothing, especially he decided to import rugby shirts, breathable and durable fabrics and ribbed trousers, suitable to withstand the most extreme sports. He founded Patagonia and, after a considerable increase in demand, putting his brand on the market. 

The boom occurs in the late 70s, with the Fleece Jacket that also debuts on the catwalks! The revolution originated from the fact that unlike the usual clothing with dull colors and without personality, Patagonia offers not only high-performance materials (double-sided fabrics, insulating underwear in polypropylene...) but also a variety of bright colors and customizable, very daring for that period.

The company got ups and downs over the years, risking even failure. But today confirmed itself as a leader in the sector also in terms of eco-sustainable production and the founder's commitment to environmental and social issues. Thus, the Patagonia revolution also comes at a communicative level: from the campaigns that praise not buying their products, to the circle of consumers who feel attached to the values of the brand.

 

 

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Carrer de Duran i Bas 1 08002 Spain
Calle del Conde Duque 20 28015 Spain
Ceintuurbaan 248 1072 Netherlands
Grünberger Strasse 54 10245 Germany
Karl Johans Gate 23B 0159 Norway
​Kirkegata 34 0153 Norway
Carrer del Parlament 28 08015 Spain
Zigfrīda Annas Meierovica bulvāris 18 LV-1050 Latvia
39 Duke Street BN1 1AG United Kingdom
Järntorgsgatan 8 413 01 Sweden
Corso Giuseppe Garibaldi, 38 48018 Italy
Via Indipendenza, 52 40121 Italy
Via Roma, 12 24047 Italy
Via Urbana, 1/b 40123 Italy
12 Rue Augustin Daumas 83000 France
Angerstraße 53 04177 Germany
820 South St 19147 United States
535 South St 19147 United States
2410 SE 11th Ave 97214 United States
1106 W Burnside St 97209 United States
No.3 The Grand 27 Colmore Row B3 2BS United Kingdom
Contrada Cisterna SNC 62029 Italy
56 Pl. du Théâtre 59000 France
A, Via Principe Amedeo, 51, 10123 Italy
11-15 Rue Saint-James 33000 France
Stora Nygatan 50-56 211 37 Sweden
Søregata 4 4006 Norway
via S.Pietro, 8 Italy
Carrer de Bailèn 18 08010 Spain
Via della Libertà 15 90139 Italy
Keiser Wilhelmsgate 34 6003 Norway
Corso Italia, 94 21047 Italy
Piazza Filippo Carli, 39-42 00191 Italy
Via XXIV maggio, 15 47841 Italy
9 Duke Street BN1 1AG United Kingdom
Haarlemmerstraat 92 1013 Netherlands
Via Etnea 59 95131 Italy
Via Achille Grandi, 68 60131 Italy
Friedenspl, 4 64283 Germany
Krukmakargatan 24 11851 Sweden
Helligkorsgade 15 6000 Denmark
Via Roma, 33 11013 Italy
Via dei Revello, 29 16043 Italy
1731 Chestnut St 19103 United States
Via Cortelonga, 13 20900 Italy
Rua da Assunção 107 1100-043 Portugal
25 rue du Grand Pont 6000 France
Carrer del Rosselló, 281 Bis 08037 Spain
Via de Tillier Jean Baptiste, 64 11100 Italy
Via Bafile, 99 30016 Italy
Hernalser Hauptstr., 44/46 1170 Austria
Via Domenico Mazza, 8 61121 Italy
Promenade Sainte-Catherine 25 Rue Sainte-Catherine 33000 United Kingdom
Grand Hôtel Dieu 7 Rue de la Barre France
Centre commercial Grand Var RN 98 83160 France
15 Rue de Lépante 06000 France
Piazza IV Novembre, 1 30027 Italy
Centre commercial Cap Sud Avenue de la Croix Rouge 84000 France
6 Rue d'Alsace 49000 France
10, rue René Goscinny 16000 France
72 bd de la République 47000 France
25 avenue du Parmelan 74000 France
28-30 Rue Thiers 64100 France
2, rue des Jacobins 60000 France
44 rue des Granges 25000 France
9 Allée Paul Riquet 34500 France
11-19 rue Sainte Catherine 33000 France
24 Faubourg de France 90000 France
17 19 place Clémenceau 64200 France
17 boulevard de la République 71100 France
Avenue Eugène Donadeï 06700 France
108 – 114 bvd Maréchal Leclerc 14000 France
6 rue du Maréchal Foch 06400 France
19 boulevard de la Colonne 73018 France
12 Place Grenette 38000 France
41-49 rue de la Liberté 21000 France
19 rue Saint Vincent 40100 France
25 place de Jaude 63000 France
31-39 rue du Palais 17000 France
21 rue Gambetta 33500 France
18 rue Georges Clémenceau 85000 France
1 place du général de Gaulle 33210 France
17-21 rue des Minimes 72000 France
Centre commercial Carré Sénart Allée du Préambule 77127 France
6 rue Porte Tourny 87000 France
10, place Alsace Lorraine 56100 France
209-221 Boulevard Pinel 69675 France
4 rue Winston Churchill 57000 France
28 rue Bir Hakeim 13001 France
27 rue de la République 06500 France
Centre Commercial La Part-Dieu 42, boulevard Eugène Deruelle 69003 France
6 avenue Jean Médecin 06000 France
37 – 39 rue Bessières 82000 France
47 rue Victor Hugo 79000 France
2 - 20, rue de la Marne 44024 France
6 rue Thiers 45000 France
33 à 45 Rue de Vesle 51100 France
14, Cours Bosquet Centre commercial BOSQUET 64000 France
1, Place de la Résistance Face au Castillet 66000 France
Rue de Rohan 35000 France
1 Cours National 17100 France
2 Avenue du Général De Gaulle Centre commercial Rosny 93117 France
4 à 8 rue Lapeyrouse 31008 France
28-30 rue Maréchal Foch 65000 France
34 rue du 22 Novembre 67000 France
77 rue Nationale 37000 France
Piaz de Sotegrava, 9 38035 Italy
Via M. Renato Imbriani, 26 73100 Italy
34 High Street LE1 5YN United Kingdom
Via dei Montanini, 32/34/36 53100 Italy
Andra Långgatan 21 41328 Sweden
Via degli Orafi, 19 51100 Italy
Piazza Roma, 20 60121 Italy
Via Garofani, 2 56125 Italy
Via Trento, 73 65122 Italy
Via Guglielmo Oberdan, 52 06121 Italy
Via dei Lamberti, 13 50123 Italy
63 Thomas Street M4 1LQ United Kingdom
Kronprinsensgade 9B 1114 Denmark
Markveien 58 0550 Norway
Skindergade 19 st. 1159 Denmark
4 Rue des Chaudronniers, 13100 France
Store Torv 4 8000 Denmark
Carl Johans gate 6 7010 Norway
Olav Kyrres gate 7 5014 Norway
Via Emilia, 255/257 15057 Italy
Tsim Sha Tsui, Salisbury Rd, 18號 852 China
Via Clos de la Mais, C13 10054 Italy
10 The Poultry NG1 2HW United Kingdom
49-51 Vicar Lane Leeds LS1 6DS United Kingdom
Via Piave, 42 72015 Italy
Via Dante Alighieri, 24 70121 Italy
Via Sestri 144 R 16154 Italy
Petrovsky Boulevard 21 Russia
Via Trento e Trieste, 82 41043 Italy
Corso Italia, 53/57 52027 Italy
Via Bellini, 3 22032 Italy
1,3, 4 Rue Carnot 84000 France
Karl Johans gate 23 0157 Norway
Centre Commercial Polygone 1 rue des Pertuisanes 34000 France
Via Carlo Marx, 11 47841 Italy
Via Cesare Lombroso, 7 57025 Italy
1 Exchange Square Central M3 1BD United Kingdom
61 Atlantic Road SW9 8PU United Kingdom
400 Oxford St W1A 1AB United Kingdom
62 Rue Saint-Honoré 75001 France
20 Rue des Archives 75004 France
39 Rue du Temple, 75004 75004 France
103 Grand-Rue 1661 Luxembourg
111 Bd Beaumarchais 75003 France
72 Greene St 10012 United States
300 S Santa Fe Ave 90013 United States
770 North Point St 94109 United States
346 Newbury St 02115 United States
48 E Walton St 60611 United States
13 7th Ave 10011 United States
101 E Chicago Ave 60611 United States
118 N Peoria St 60607 United States
Via Roma, 19/21/r 50123 Italy
Tannberg, 409 6764 Austria
3104 M St NW 20007 United States
Av. Schlogel 94 5590 Belgium
Corso Umberto I, 290 80138 Italy
Via Adua, 16 37121 Italy
Viale XXI Aprile 27 04100 Italy
Strada Cavour, 30 43121 Italy
VIA ROCCO BORMIOLI, 33/A 43122 Italy
Corso del Popolo, 194 A 45100 Italy
Piazza Angelo Trevisan, 10 30027 Italy
Viale Trieste, 45 36075 Italy
Via Accademia delle Scienze, 1 10123 Italy
Via Carlo Poerio, 54 80121 Italy
8 Vine Pl SR1 3NE United Kingdom
Petrovsky Blvd 21 125047 Russia
Brunnsgatan 9 Sweden
57 Park Street BS1 5NU United Kingdom
Södermannagatan 21 116 40 Sweden
Piazza Fanfulla, 14 43029 Italy
113 Rue de Turenne 75003 France
Corso Nizza, 28 12100 Italy
Via Lamarmora ,27 13900 Italy
Via Cavour, 104 28041 Italy
Via Nazionale, 9 33010 Italy
Via dei Mercanti, 21 20123 Italy
P.za del Duomo 20121 Italy
Corso Garibaldi, 127 20121 Italy
Via Giovanni Lanza, 1 20121 Italy
Via Felice Casati, 29 20124 Italy
Viale Col di Lana, 5a 20136 Italy
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