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The North Face is an American brand specialized in the production of outdoor sportswear. The collections, through a high technical quality of the materials, are aimed at sports activities, even the most extreme, thanks to the excellent performance of the garments. Today, in addition to equipment and footwear, the brand offers three clothing lines: men’s collection, which includes jackets, thermal pants, quilted jackets and is complete with footwear such as sneakers, hiking shoes and thermal boots. Accessories such as backpacks, scarves, hats, gloves complete the male wardrobe. As for the women’s collection, the brand produces jackets and coats in technical fabric, quilted jackets, sweatshirts, pants, skirts and dresses made with comfortable and practical materials. There is also a wide choice of women’s footwear: sandals, sneakers, combat boots and hiking boots. The North Face has introduced a third line that refers to kids clothing.
The North Face stands out for its sporty and practical style. The distinctive feature is the technical quality that lies behind every single material used: the brand has always had a strong technological and innovative approach, especially with regard to experimentation in the textile sector; all materials are subjected to screen performance and scientifically tested, ensuring durable garments and suitable for any weather condition. Another fundamental aspect is sustainability: The North Face is constantly committed to the environment, preferring fabrics of sustainable origin, such as organic cotton or recycled fabrics, adopting a system of circular recycling of used garments, obtaining the waste. The brand through its ideology has managed to go beyond the boundaries of the fashion system, boasting collaborations with luxury brands such as Gucci and Maison Margiela; The North Face has thus managed to include even those who do not practice sports, but appreciates it not only for its environmental values but for its urban chic charm. One example is the Nuptse model, an iconic exploration jacket that has become a streetwear icon in the 'asphalt jungle'.
The North Face was born from the passion for the mountains: it was 1964 when the ecologist Douglas Tompkins together with his friend Kenneth Klopp, both hikers and mountaineers, founded in California the brand, driven by the desire to reach metaphorically the most difficult summit. A strong ideology that of the brand, a real path of activism composed of experimentation and exploration, beyond every border, path that led him to the revolution of outdoor sportswear.
