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Under Armour

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Founded in 1996
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Genre
Child
Woman
Man
Brand type
Sportswear
Brand specialized in
Clothing total look
History & Philosophy
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Under Armor is an American brand that has become a leader in the sportswear sector and a pioneer in the world of performance apparel, the category which includes those products which, during training and in competition, allow you to improve your performance through quality of fabrics, technological innovation and wearability. Under Armor products, therefore, have become a must first in the world of American football, then in the world of fitness, and finally in basketball and football. In fact, the technology that characterizes the vast assortment of the men's line is complex, but the benefits offered are clear: the HeatGear collection designed to keep you cool and light, ColdGear to stay warm and dry, finally AllSeasonGear for comfort and freedom of movement. Other must-haves of the brand are the sports bras and leggings from the women's collection, designed to allow total comfort which is essential in sport.

Under Armor was born from the idea of creating a superior level t-shirt; a t-shirt able to offer a high compression effect by transporting sweat to the outside rather than absorbing it and which worked together with the body regulating the temperature to improve its performance. Under Armor's mission is to make all athletes better through passion, design and the relentless pursuit of innovation. The garments are designed down to the smallest detail to follow the body by wrapping it but at the same time leaving it free in all the movements necessary in competitive activity, thus giving the athlete a product that cannot be "felt" in the movements but which wraps it perfectly.

Under Armor was founded on September 25, 1996 in Baltimore by Kevin Plank, a former football player at the University of Maryland. Playing at the fullback position, Plank couldn't fathom how there wasn't a way to avoid changing out of sweat-soaked shirts during every practice. Realizing that the compression pants he wore during training remained sweat-free, he began to produce synthetic fiber T-shirts focusing on technological development, without paying particular attention to aesthetics. The goal was in fact to create something high-performance and usable at maximum physical effort with extreme comfort. The real business began in the mid-90s, reaching its first peak in 2006. The brand even shows for the first time at New York Fashion Week, on September 15, 2016. More than twenty years after its birth Under Armor controls 75% of the football clothing market and is also famous for its basketball shoes whose main testimonial is none other than Stephen Curry of the Golden State Warriors, winners of the last two NBA championships. Among others, it also boasts as sponsors the Scottish tennis player Andy Murray, winner of two Wimbledon tournaments and the first in history to win the gold medal for two consecutive Olympics, and the American swimmer Michael Phelps, the sportsman with the most gold medals in the Olympic history.

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Torstraße 86 10119 Germany
Upper Grafton Street 40 D02 Ireland
Jervis Shopping Centre D01 F2X7 Ireland
Via Sottoriva 15a 37121 Italy
Corso Umberto I, 62 65100 Italy
Via Giovan Battista Fardella, 268 91100 Italy
Corso Garibaldi, 127 89121 Italy
Via Fillungo, 46 55100 Italy
Via Grande, 203-205-207 57123 Italy
Corso Giosuè Carducci, 35/37 58100 Italy
UNITS 31A / 31B, 144 Victoria Centre NG1 3QN United Kingdom
Unit 1, Churchill Square BN1 2TA United Kingdom
Unit 30 St Stephens Shopping Centre HU2 8LN United Kingdom
25 Rue Sainte-Catherine 33000 France
110 Avenue du Grand Hameau 76620 France
37 Rue Théodore Aubanel 84000 France
800 Boylston St 02199 United States
Via Aldo Moro, 57 03100 Italy
VIA ROCCO BORMIOLI, 33/A 43122 Italy
Corso Mazzini 146/148 ang. Piazza XI Settembre 86100 Italy
Corso Giuseppe Garibaldi, 107 76121 Italy
Corso Mazzini, 3 88900 Italy
Via dei Calzaiuoli, 39 50122 Italy
Corso Carducci, 67 58100 Italy
Via Roma, 60 75100 Italy
Corso Tacito, 90 05100 Italy
Piazza Mazzini, 49/A 06121 Italy
Via Fardella, 283 91100 Italy
Corso Matteotti, 88 62017 Italy
Piazza Verdi, 62/63/64/65 90141 Italy
Corso Garibaldi, 141 89100 Italy
Via Giuseppe Mazzini, 19 37121 Italy
Viale Salvador Allende, 52 48124 Italy
新宿4-1-1 新宿サウスアヴェニュー 1F 160-0022 Shinjuku Japan
Via Roma, 33 35122 Italy
Viale San Martino, 101 98122 Italy
Östgötagatan 11B 11625 Sweden
Via del Vantaggio, 46 00186 Italy
Via Cannaregio 2365-2366 30121 Italy
Corso Italia 16 34122 Italy
25-29 Clumber Street NG1 3ED United Kingdom
Via del Vantaggio, 46 00186 Italy
Piazza Manfredi Azzarita, 1 40122 Italy
Via Raffaello Sernesi, 14 39100 Italy
Via Grande,199/201 57123 Italy
Viale Regina Margherita, 27 55049 Italy
Mariahilfer Str. 26-30 1070 Austria
124 Via Etnea 95131 Italy
1741 Route de Marseille 84140 France
Promenade Sainte-Catherine 25 Rue Sainte-Catherine 33000 United Kingdom
Grand Hôtel Dieu 7 Rue de la Barre France
Centre commercial Grand Var RN 98 83160 France
3393 Peachtree Rd NE 30326 United States
Centre commercial Cap Sud Avenue de la Croix Rouge 84000 France
6 Rue d'Alsace 49000 France
10, rue René Goscinny 16000 France
72 bd de la République 47000 France
25 avenue du Parmelan 74000 France
28-30 Rue Thiers 64100 France
2, rue des Jacobins 60000 France
44 rue des Granges 25000 France
9 Allée Paul Riquet 34500 France
11-19 rue Sainte Catherine 33000 France
24 Faubourg de France 90000 France
17 19 place Clémenceau 64200 France
17 boulevard de la République 71100 France
Avenue Eugène Donadeï 06700 France
108 – 114 bvd Maréchal Leclerc 14000 France
6 rue du Maréchal Foch 06400 France
19 boulevard de la Colonne 73018 France
12 Place Grenette 38000 France
41-49 rue de la Liberté 21000 France
19 rue Saint Vincent 40100 France
25 place de Jaude 63000 France
31-39 rue du Palais 17000 France
21 rue Gambetta 33500 France
18 rue Georges Clémenceau 85000 France
1 place du général de Gaulle 33210 France
17-21 rue des Minimes 72000 France
Centre commercial Carré Sénart Allée du Préambule 77127 France
6 rue Porte Tourny 87000 France
10, place Alsace Lorraine 56100 France
209-221 Boulevard Pinel 69675 France
4 rue Winston Churchill 57000 France
28 rue Bir Hakeim 13001 France
27 rue de la République 06500 France
Centre Commercial La Part-Dieu 42, boulevard Eugène Deruelle 69003 France
6 avenue Jean Médecin 06000 France
37 – 39 rue Bessières 82000 France
47 rue Victor Hugo 79000 France
2 - 20, rue de la Marne 44024 France
6 rue Thiers 45000 France
33 à 45 Rue de Vesle 51100 France
14, Cours Bosquet Centre commercial BOSQUET 64000 France
1, Place de la Résistance Face au Castillet 66000 France
Rue de Rohan 35000 France
1 Cours National 17100 France
2 Avenue du Général De Gaulle Centre commercial Rosny 93117 France
4 à 8 rue Lapeyrouse 31008 France
28-30 rue Maréchal Foch 65000 France
34 rue du 22 Novembre 67000 France
77 rue Nationale 37000 France
3400 Palm Way 78758 United States
3030 E 1st Ave 80206 United States
2600 Post Oak Blvd 77056 United States
2901 S Capital of Texas Hwy S 78746 United States
20 Côte de la Fabrique G1R 3V9 Canada
Brunnsgatan 9 Sweden
900 Memorial City Way Ste 800 77024 United States
170 O'Farrell St 94102 United States
Andra Långgatan 21 41328 Sweden
Via del Trevio, 95 63100 Italy
Via Trionfale, 8262 00135 Italy
Via del Tritone, 61 00187 Italy
Corso Giovecca, 31 44121 Italy
Avenida António Augusto de Aguiar 31 1069-413 Portugal
1519 Central Avenue 28205 United States
Via Roma,161 81031 Italy
Via Nazionale, 135 33010 Italy
Via Piave, 42 72015 Italy
Piazza Indipendenza, 7/11 03039 Italy
Viale Trento, 7 38010 Italy
Via Enrico Fermi, 24 30025 Italy
7057 Friars Rd 92108 United States
Via Bellini, 3 22032 Italy
Via San Martino, 2 10024 Italy
Largo Plebiscito, 5 00053 Italy
Strada Comunale Pozzetto, 3 63811 Italy
39 Northumberland St NE1 7AS United Kingdom
Viale Trieste, 45 36075 Italy
Karl Johans gate 23 0157 Norway
Via Roma, 289 90133 Italy
Via Giuseppe Luigi Lagrange, 15 10100 Italy
Kongens Nytorv, 13 1095 Denmark
Moor Street Queensway B5 4BU United Kingdom
UNIT 8, Coventry Arena Retail Par CV6 6AS United Kingdom
Centre Commercial Polygone 1 rue des Pertuisanes 34000 France
Via Durini 28 20121 Italy
Galleria C.so Vercelli 23, Via Angelo Mauri, 6 20144 Italy
Via Pietro Micca 2 10121 Italy
Via Torino, Via Stampa, 15 20123 Italy
Corso Garibaldi, 104 20121 Italy
Piazzale Antonio Cantore, 12 20123 Italy
Via Amatore Sciesa, 2/a 20135 Italy
40 Mary St, North City D01 XD39 Ireland
Corso Vercelli, 30/32 20145 Italy
200 Oxford St W1D 1NU United Kingdom
18 Garrick St WC2E 9BJ United Kingdom
103 Grand-Rue 1661 Luxembourg
812 Broadway 10003 United States
13 7th Ave 10011 United States
Piazza Gae Aulenti, 6 20124 Italy
155 W 72nd St 10023 United States
326 Canal St 10013 United States
2612 Sunset Blvd 90026 United States
745 S Broadway 90014 United States
326 E 2nd St 90012 United States
10250 Santa Monica Blvd 90067 United States
1600 W 7th St 90017 United States
535 N Fairfax Ave 90036 United States
3910 NE 1st Ave 33137 United States
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