Get the SHOPenauer APP... now!
Get the SHOPenauer APP... now!

Under Armour

Visit website
Founded in 1996
View all details
History & Philosophy
Read the story

Under Armor, Inc. is an American company that manufactures footwear, sports, and casual apparel.

The brand was founded on September 25, 1996 in Baltimore by Kevin Plank, a former American football player at the University of Maryland.

Playing in the full-back position, Plank couldn't understand how there was no way to avoid changing sweat-soaked shirts during each workout. Realizing that the compression pants he wore during training remained free of sweat, he began to produce synthetic fiber T-shirts.

He then extended his reach into various sports. He is the technical supplier of the Wales 15-a-side rugby team.

This website uses cookies, including third party cookies, to monitor and customise the users’ navigation experience. Continuing to navigate, you authorise the use of cookies on this website: read the Cookie Policy.