The Borsalino brand saw the light in 1857 in Alessandria and is also today famous all over the world for the creation of iconic felt hats for both men and women, as the first symbol f Italian fashion. Its bowlers became a must-have accessory in England and equally prestigious saw its wide-brimmed hats in America. After the huge international success the brand added to its production a clothing as well as accessories like: glasses, watches and helmets.
Born as a small craft shop, in a short time it turned into a large manufacturing company thanks to the purchase of countless machinery from England, the epicenter of the Industrial Revolution. The investment, however, did not go against quality. Technology is combined with the value of Made in Italy both in terms of the production process, and the use of high quality materials. The key of Borsalino's success in fact, is the customization.
Each lobbia, semi-rigid hat, is reshaped on the future buyer pinching the front sides to shape the two typical dimples that best fit the facial features. This perfect match between lines and curves is what makes the brand a true reference point for fans of this timeless accessory, a complement to any situation.
Still today Borsalino remains the symbol of a timeless elegance, made of an unmistakable allure and prestige Made in Italy.