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Brand type
Brand specialized in
Clothing total look
History & Philosophy
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HUF, streetwear brand, characterized by hyper-colored prints.

Sometimes, simpler things are those that come first to the goal. Think of stars and stars; for example, to the leaves of marija; just put them on a piece of clothing to sell it in an instant, creating a very particular model. This is one of the secrets of the sales of Huf, a brand that is actually much more than that and has a history that deserves great respect and has reserved a large chapter in the streetwear book.

The brand's name is the same of its founder Keith Hufnagel, who grew up in the late 80s in New York. In those days skateboarding was not accepted: it was punk rock, it was hip-hop, it was part of a counterculture of the marginalized people that the masses did. It was a lifestyle that would have ended up modeling the very life of Hufnagel, who later moved to San Francisco to follow his passion and become a professional skateboarder, which led him to travel around the world, also supported by the industry of sector.

For this reason, Hufnagel saw the possibility of returning something to that same community that had raised him, and opened a small boutique on the Tenderloin District of San Francisco; space with the aim of bringing together the most respected brands under the same roof that skateboards, streetwear and sneaker-community had to offer. Hufnaghel called it HUFe store, and it quickly ended up recognized as the best Bay Area supplier of hard-to-find products. With its rapid and increased popularity, Hufnagel felt the need to launch his line, HUF, assimilating in a label a world and a philosophy of life. A decade after its inception, HUF has evolved into an independent producer of premium clothing, footwear and skateboard products.

The HUF style is characterized by hyper-colored prints, in addition to the unmistakable leaves pattern of marija in a thousand colors, present on t-shirts, socks and caps. A style that has always been thought of by skateboarder, who is however coming out of its world to influence the entire fashion scene.


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34 High St LE1 5YN United Kingdom
Köpenicker Strasse 195 A 10997 Germany
Brunnenstrasse 13 Germany
61 Atlantic Road SW9 8PU United Kingdom
84 NE 39th St 33137 United States
Via del Corso, 502 00186 Italy
Via dei Corazzieri, 9/11/13 00143 Italy
Via Tuscolana, 1234 00174 Italy
Kronprinsensgade 3 1114 Denmark
Calle de Lope de Vega 29 28014 Spain
Carrer de Duran i Bas 1 08002 Spain
Calle Mesonero Romanos 3 28013 Spain
Calle Fuencarràl 5 28004 Spain
Rankestrasse 5-6 10789 Germany
Carrer del Torrent de l'Olla 108 08012 Spain
Torstraße 86 10119 Germany
Grünberger Strasse 54 10245 Germany
Jervis Shopping Centre D01 F2X7 Ireland
Calle Barco 18 28004 Spain
Rua Dom Luís I 20A 1200-151 Portugal
Vico Tarantafilo,1 72100 Italy
Viale Romagna, 145 48015 Italy
Via Roma, 12 24047 Italy
Soldat Enache Ion Romania
Strada Blănari 1 030061 Romania
Via Roma, 295 64028 Italy
918 Lloyd Center b118, Portland, OR 97232 United States
Via Pennina 43 02100 Italy
Rumbach Sebestyén u. 6 1075 Hungary
Contrada Cisterna SNC 62029 Italy
Corso Vittorio Emanuele II, 196 29121 Italy
Viale Papa Giovanni XXIII, 90 24121 Italy
Via Cesare Battisti, 61/c 41121 Italy
Corso Umberto I, 34 72100 Italy
Kaisaniemenkatu 4 00100 Finland
Via della roggia, 15 39100 Italy
Via Floraspe Renzetti, 10 66034 Italy
Via Pietro da Salò, 6 25087 India
Nieuwezijds Voorburgwal 142 1012 Netherlands
Via dei Revello, 29 16043 Italy
Corso Martiri della Libertà, 27B 25122 Italy
Via Cortelonga, 13 20900 Italy
Rua da Assunção 107 1100-043 Portugal
Chaussée de Waterloo 922 1000 Belgium
12000 Southeast 83rd Ave-82nd Avenue Alley 97266 United States
Via Bafile, 99 30016 Italy
Via Enrico Mattei 177 62014 Italy
Via Roma, 215 67100 Italy
Promenade Sainte-Catherine 25 Rue Sainte-Catherine 33000 United Kingdom
Grand Hôtel Dieu 7 Rue de la Barre France
Centre commercial Grand Var RN 98 83160 France
Centre commercial Les Terrasses du Port 9 quai du Lazaret 13478 France
Piazza IV Novembre, 1 30027 Italy
Via Gioacchino Toma, 12 73039 Italy
Via Giuseppe Bianchetti, 3 31100 Italy
34 High Street LE1 5YN United Kingdom
Via dei Montanini, 32/34/36 53100 Italy
Via degli Orafi, 19 51100 Italy
Piazza Roma, 20 60121 Italy
Via Garofani, 2 56125 Italy
Via Trento, 73 65122 Italy
Via Guglielmo Oberdan, 52 06121 Italy
Via dei Lamberti, 13 50123 Italy
Lyngvej 1 9000 Denmark
Via Mario Sangiorgi, 59 95129 Italy
Kristóf tér 4 1052 Hungary
18 Nelson Street BS1 2LE United Kingdom
Via XI Febbraio, 86/88 05100 Italy
Corso Giacomo Matteotti, 64 21100 Italy
92 George Street EH2 3DF United Kingdom
Viale Dante, 205 47838 Italy
Via Santa Margherita, 6 31100 Italy
Via Salara, 20 48121 Italy
Piazzale Amedeo Guarino, 63 83100 Italy
Via XX Settembre 152 06124 Italy
B1F-3F, 3-28-1 Jingumae, Shibuya-ku 150-0001 Japan
Via Regina Margherita, 25 98028 Italy
Via Bellini, 3 22032 Italy
Via Lazzaro Palazzi, 4 20124 Italy
1-2 Lower Temple Street B2 4JD United Kingdom
32-34 Carnaby St, Carnaby W1F 7DW United Kingdom
13 Place du Grand Marché 37000 France
2612 Sunset Blvd 90026 United States
451 N Fairfax Ave 90036 United States
311 1st St 90012 United States
503 Broadway 10012 United States
1026 S Broadway 90015 United States
745 S Broadway 90014 United States
7650 Melrose Ave 90046 United States
244 NE 1st 33142 United States
521 5th Ave 10175 United States
2 S State St 60603 United States
15 W 34th St 10001 United States
1100 N State St 60610 United States
841 Lincoln Rd 33130 United States
3111 M St NW 20007 United States
3500 Las Vegas Blvd S 89109 United States
Via Camello Cavour, 22 07100 Italy
Corso Cavour, 25/27 37121 Italy
Viale XXI Aprile 27 04100 Italy
Via Appia Nuova, 247 00183 Italy
Strada Cavour, 30 43121 Italy
Via Toschi, 5/A 42121 Italy
Corso del Popolo, 194 A 45100 Italy
via Conegliano 35/3 31053 Italy
Via Schiavonetti, 22 36061 Italy
Piazza Angelo Trevisan, 10 30027 Italy
Via Pietro Micca 2 10121 Italy
Brunnsgatan 9 Sweden
Via Cavour, 104 28041 Italy
Via Imbriani 1 34122 Italy
Corso di Porta Ticinese, 87 20123 Italy
Corso di Porta Ticinese, 62 20123 Italy
Corso Garibaldi, 104 20121 Italy
Via Felice Casati, 29 20124 Italy
Via Torino, Via Stampa, 15 20123 Italy
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