The history of the Parisi family began in the 1920s, within the evocative setting of Taormina it is a success that has been handed down for three generations. In the heart of the town, one of the most famous in the world for its charm and beauty, there are five stores dedicated to the pret-à-porter woman, man, accessories but also to children's fashion and the world of denim. With a careful selection of the best luxury brands, Made in Italy and international, they also own two mono-brand stores: Ermenegildo Zegna and Serapian.
The magnificent adventure comes to life in his grandfather Salvatore's shop, called don Totò, where elegant Egyptian and local hand-crafted clothes were made by hammered Egyptian cotton and Tasmanian linens. At the end of the 1960s, his son Franco senses the great potential of the fashion griffes: this is how the first proposals for collections arrive, always keeping in mind the attention to sartorial detail and the research for the first names of the Italian avant-garde. In the first family boutique opened in Taormina, the customer is welcomed as a dear friend and the colors and sensations of southern Italy are reflected in the environment and in the collections. Creators of what can be defined as an "empire" in full, they are rewarded with national success, becoming a reference point in the area, and which allows the opening of the following stores, 5 in total, as well as the Baronessa restaurant.
Among the customers, there are numerous internationally renowned celebrities from the world of cinema, music, sports and creative talents who have made Taormina one of their favorite destinations. The great satisfaction of the Parisi "brand" was to have a direct collaboration with the big brands that make up their prestigious assortment: great Italian designers and nationally renowned stores have created lines specifically for their boutiques. Today, their shops are treated in every detail with the help of the best Sicilian architects, and their highly qualified staff follows and advises the client in every need.