Ermanno Scervino, born in Milan, grew up between Florence and Cortina, his training led him to live and breathe the atmosphere of the coolest metropolises of the '70s and' 80s: from Paris, his second home, to Andy's New York Warhol, passing through London and an Ibiza boho-chic, and making his own the beauty, the trends, the style that professional life has taught him up to that moment.
Finally, Florence, his house for choice, where he decides that he would dress the most beautiful women in the world. Self-taught, after a move to Paris and the start of architectural studies in Italy, Ermanno Scervino learns everything from the great masters of fashion and Italian luxury. Using sophisticated techniques, he works the most precious materials, combining them in a new, precious and glamorous way. After years of experience and professional growth, he creates his own brand, completely self-financed, to express another taste for architecture: that of the body. It immediately proposes original ideas with a "sport-couture" spirit from which are born evening duvets, screwed like the guêpières, refined, rare and precious as lingerie.
Italians are immediately attracted. Orders already flow from the first fashion show. The elite boutiques want the garments of this new designer that reflects the desire of the moment, an innovative luxury, emancipated, without preconceptions in front of unexpected combinations of materials and cuts. His sartorial technique applied to sportswear seduces at first glance. The unmistakable style of Ermanno Scervino is now launched. From the mountain of Cortina, where he spent his childhood, Ermanno Scervino passed to the most elegant streets of Italy until the gala premieres at the Teatro alla Scala in Milan, continuing then for those of Europe and the World.