Emporio Armani is the second brand of the Armani family and was founded in 1981, setting itself the goal of "providing quality, refinement and the values of a timeless style with global appeal". Emporio Armani’s collections, both for men and women, goes from T-shirts, with the eagle logo as the protagonist, to unique swimwear and elegant and contemporary stylish sneakers. The line, however, never denies its origins and every year offers a new line of underwear characteristic of the brand that exudes charm and reflects the fluctuating and divergent inclinations of contemporary youth culture. When you need a formal dress-code or when you want to stand out with elegance, the suits of Emporio Armani are the perfect solution. The tailored outfit is the heart of the House and is characterized by a special attention in the choice of the most refined materials and a perfect cut.
The new line Emporio Armani is revolutionary and comprehensive, a star shining in the fashion firmament. Aimed at young adults between the ages of 25 and 35, the Emporio Armani brand offers a fashionable and contemporary design.Emporio Armani sets a new trend in retail and makes a huge impact, with both its name and the symbol chosen to represent it.
The name “Emporio” refers to a new concept of democratic fashion. The eagle, which communicates strength in an immediate and easily recognisable way, was chosen because it stands for power and soaring flight, like a talisman of good fortune for the newly born line.
While the initial message was targeted exclusively at the young, Emporio Armani has broadened its appeal over the years to embrace everyone who follows the progress of fashion and its latest trends. "Because the brand is vital and carefree, with a touch of vanity, tempered by a special allure and a certain dignity,” explains Giorgio Armani.
Today’s Emporio Armani is a modern and contemporary collection of clothing and accessories, a statement of style that keeps pace with fashion and foresees new trends.