Emporio Armani is the second brand of the Armani family and was founded in 1975, setting itself the goal of "providing quality, refinement and the values of a timeless style with global appeal".
There is no doubt that Giorgio Armani is one of the most important designers of the twenty-first century, even though he entered the fashion world almost by accident.
In 1970 he started his own business, after the past 9 years working alongside Nino Cerruti as a fashion designer. The following year he produced his first collection of women's clothes where his unclear but classic, soft style emerged and the result is an adaptation of men's clothing to women's needs.
Launched in 1981, the new line Emporio Armani is revolutionary and comprehensive, a star shining in the fashion firmament. Targeting the young men and women who love the Armani style and seek a product with a high fashion content. Emporio Armani sets a new trend in retail and makes a huge impact, with both its name and the symbol chosen to represent it.
The name “Emporio” refers to a new concept of democratic fashion. The eagle, which communicates strength in an immediate and easily recognisable way, was chosen because it stands for power and soaring flight, like a talisman of good fortune for the newly born line.
While the initial message was targeted exclusively at the young, Emporio Armani has broadened its appeal over the years to embrace everyone who follows the progress of fashion and its latest trends. "Because the brand is vital and carefree, with a touch of vanity, tempered by a special allure and a certain dignity,” explains Giorgio Armani.
Today’s Emporio Armani is a modern and contemporary collection of clothing and accessories, a statement of style that keeps pace with fashion and foresees new trends.