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The brand P.A.R.O.S.H. is designed by the designer Paolo Rossello who from a very young age is dedicated to the customization of new and vintage garments. His dexterity is partly due to his studies in architecture, and success is the fruit of the great passion that is the identity of each of his creations. The designer sets up a workshop in Bologna, a city where he dedicates himself full time to the creation of VINTAGE-CUSTOMIZED garments that he sells in the boutiques of the city center. The key to popularity resides, today as then, in the word of mouth of new customers who recognize themselves in the originality and uniqueness of the proposed garments, the brand thus acquires more and more credibility.
The creations P.A.R.O.S.H. since the beginning they have attracted the attention and the interest of the most important international fashion research showcases, thus starting to make the brand's product and creativity known. His creations are now more mature and confront the global market.
The proposal is that of a luxury contemporary whose key elements lie in the search for fine fabrics, embroideries and handmade inlays and an ironic couture that is teased but not too much. Success in the work drives Paolo Rossello to create his own line, in which his vision of the world and of fashion come to life in the round. Strips of Pakistani fabric, first dismantled and then reassembled to make multicolored coats, military sweaters softened into shapes and embellished with ton-sur-ton embroidery and beads, a set of details synonymous with refined, up-to-date garments enriched by a thousand vintage / ethnic shades.
Today the Brand winks at a CONTEMPORARY TOTAL LOOK while maintaining the Vintage inspiration by addressing those who love the refinement of detail, the quality of the materials chosen and that touch of timeless tailoring that makes each garment unique. Curiosity and discovery have always animated collections that do not know seasonality; the game is the absolute rule and the combinations are endless.
In October 2015 P.A.R.O.S.H. opened the first flagship store in the heart of Paris, inside the Palais Royal, a total white location where color and details play a leading role
