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Founded in 1965
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Genre
Child
Woman
Man
Brand type
Sportswear
Brand specialized in
Raincoats
History & Philosophy
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K-way, a brand with enormous success, thanks to the creation of its waterproof and practical jacket.

The K-Way brand was born in 1965, in Paris. During a day of bad weather, the clothing merchant Léon-Claude Duhamel observed passers-way bundled up in heavy rain clothes, with his hands occupied to hold uncomfortable umbrellas. Here the invention: a rainproof object to keep always with you, but that is not an umbrella nor a raincoat. The result is a revolutionary jacket made of nylon that does not crease, it is also light, comfortable and perfectly waterproof, which, in good weather, folds into a practical pouch pocket and binds around the waist.

The practicality of K-Way garments is extreme: they have a hood, pockets, buttons or heat-sealed zip. The name K-Way comes from the right mix between the French request to call it "En cas de" (in the case of) and the American cut that you wanted to give to the clothing items of the time to optimize the commercial aspect, where the "K" recalls the sound of "cas", while "way" was the American touch necessary to make it interessant on the market.

The product was immediately launched on the French market and the first year of marketing was a boom in sold parts and partnerships between the K-Way brand and various ski teams born. The 90s saw a strong decline of the brand, which was bought by Pirelli for a relaunch, but without success.

The real change came with Marco Boglione, owner of other brands, such as Robe di Kappa and Superga, which in 2004 took over the brand, making it join the BaiscNet group, a listed holding company that deals with the revival of Italian clothing brands, providing product analysis and development services. It was in that moment that arrived the new 2.0 and 3.0 models, co-branding with Marc Jacobs, Versus Versace and Italia Independent but also with avant-garde fashion stores, such as Colette and L'Eclaireur in Paris.

 

Stores selling K-Way
Stores selling this brand
Corso Nizza, 1 12100 Cuneo Italy
+39 0171 67030
Saturday: 09:30–12:30 15:30–19:30
09:30–12:30 15:30–19:30Sunday: ClosedClosed
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Other stores
Selling K-Way
Rue du Pot d'Or, 12 4000 Belgium
Via della Farnesina 14 00135 Italy
Via del Corso, 502 00186 Italy
Via Lucio Papirio, 55/57 00174 Italy
Corso II Giugno, 27 60019 Italy
Via Milano 83 65122 Italy
Corso Umberto I 121 65122 Italy
Piazza XX Settembre, 43 62012 Italy
Corso Matteotti 38 62017 Italy
Corso Matteotti 214 61032 Italy
Corso Matteotti 91 61032 Italy
Via Ansidei 29 06024 Italy
Via Giuseppe Petroni 44 05100 Italy
Via Tuderte 332 05035 Italy
Via Luigi de Crecchio, 301 66034 Italy
Viale Alcione 41 66023 Italy
Via Circonvallazione Orientale, 31 67039 Italy
Via Vicentini 67100 Italy
Via Gramsci angolo Via Marconi 68/a 67051 Italy
Via Barone S.Pepoli 21 91100 Italy
Via Roma, 3B 11013 Italy
Corso Umberto I, 44 97015 Italy
Corso Vittoria Colonna, 176 80077 Italy
Via Giuseppe Ferrari 19-21 00195 Italy
Via Antonio Locatelli 2 24121 Italy
via Dieci Giornate, 17 25100 Italy
Via Roma, 17 32100 Italy
Via Filippo Saporito, 66 81031 Italy
Via Cardinale Agostino Ciasca, 1/3 70124 Italy
Vico Tarantafilo,1 72100 Italy
Piazza Umberto Giordano, 47 71121 Italy
Via Maddalena 28 98123 Italy
Via Ruggero Settimo 64 90141 Italy
Corso G. Amendola 18 91025 Italy
Via Edmondo Buccarelli 15 88100 Italy
Via Roma 104 85024 Italy
Via Pretoria 182 85100 Italy
Via Gian Battista Rubini, 26 24030 Italy
Corso Giuseppe Garibaldi, 34 16043 Italy
Carrer de Muntaner 69 08011 Spain
Carrer de Muntaner 339 08021 Spain
Calle de Benito Gutiérrez 4 28008 Spain
Via Palestro, 10 10015 Italy
Via dei Montanini, 74 53100 Italy
Avenue de la Toison d'Or 52 1060 Belgium
RUE DES TONGRES 45 1040 Belgium
Via S. Pio X, 115 84043 Italy
Piazza Martin Luther King 87036 Italy
Stortingsgata 14 0161 Norway
Corso Roma 55 73014 Italy
via Ruggero Settimo 5 90139 Italy
Wilhelminenstraße 7b 64283 Germany
Viale Della Resistenza, 116-120 70125 Italy
Piazza Colombo, 18/R 16121 Italy
Via F. D'Aragona, 46A 76121 Italy
Piazza Vanvitelli, 9 80121 Italy
Strada della Repubblica , 19 43121 Italy
Via Udine, 107 33050 Italy
Piazza Aldo Moro, 41 70044 Italy
Via Argiro, 127 70100 Italy
Viale S. Lorenzo, 60 00040 Italy
Strada Provinciale 237, per Noci, 10 70017 Italy
Viale Unità d'Italia 15/c 70125 Italy
Via XX Settembre, 10 24122 Italy
Via Losanna, 30 11100 Italy
Via Roma, 16 24047 Italy
Via Lamarmora ,27 13900 Italy
Route Ramey, 63/A 11020 Italy
Corso Giuseppe Garibaldi, 83 26100 Italy
Via Cesura, 15 23100 Italy
Borgo XX Marzo, 6/C 43100 Italy
Strada Cavour, 30 43121 Italy
Via Duca del Mare, 13-15 04100 Italy
Via Carducci, 13 37011 Italy
Via Aldo Moro, 401 03100 Italy
Via delle Ortensie, 5 02100 Italy
Piazza della Repubblica, 3 01100 Italy
Via Erasmo Mari, 10 63100 Italy
Via Calderini, 4/F 42121 Italy
Via Flaminia 61034 Italy
Calle Vara de Rey, 12 26002 Spain
Corso Umberto I 80058 Italy
Corso Umberto I, 255 84013 Italy
Via Guglielmo Oberdan, 52 06121 Italy
Via Trento, 73 65122 Italy
Piazza Roma, 20 60121 Italy
Via Frattina, 111 00187 Italy
via Regina Margherita, 175 92024 Italy
Via Giuseppe La Farina, 14/B 90141 Italy
Via Naviglio, 59 48018 Italy
Corso Umberto I, 10 97015 Italy
Via Palatina, 27 00019 Italy
via Roma 140/142 04019 Italy
Calata Cuneo, 63 18100 Italy
Piazza Torre, 7/10 41121 Italy
Via Santo Stefano, 29 40125 Italy
Via Mazzini, 9 41012 Italy
Via Regina Margherita, 29 76123 Italy
Via Triumplina, 235 25136 Italy
Via De Tillier Jean Baptiste, 9 11100 Italy
Route Ramey, 6 11020 Italy
Corso Vittorio Emanuele II, 56 26900 Italy
Via Cremona, 62 46041 Italy
Piazza Vittorio Emanuele II, 13 02100 Italy
Via Vittorio Veneto, 76 86100 Italy
Via Gallia, 73 00183 Italy
Via Padova, 64/72 00161 Italy
Via Nizza 104 10126 Italy
Via Barsanti, 10/E 55042 Italy
Raadhuisstraat 46-50 1016 Netherlands
Banchi di Sopra, 51 53100 Italy
Piazza della Vittoria, 60 50053 Italy
Viale della Repubblica, 254 59100 Italy
Via Matteo Degli Organi, 202 59100 Italy
Piazza Giovanni Ciardi, 8 59100 Italy
Corso Italia, 9/11 56100 Italy
Via dei Montanini, 32/34/36 53100 Italy
Via degli Orafi, 19 51100 Italy
Via dei Lamberti, 13 50123 Italy
Via Garofani, 2 56125 Italy
Viale Vittorio Veneto, 9 00035 Italy
Via Regina Margerita, 13 76123 Italy
111 Boulevard Beaumarchais 75003 France
38 Duke Street BN1 1AG United Kingdom
34 Avenue Niel 75017 France
Via Roma, 18 90015 Italy
Viale Europa, 122 50126 Italy
Corso della Libertà, 53 39012 Italy
5 Rue de la Fosse 44000 France
Corso Campano, 224 80019 Italy
Bracka 9 00-501 Poland
108 5th Ave 10011 United States
Via Trento e Trieste, 82 41043 Italy
251 Newbury St 02116 United States
Piazza Dante Alighieri, 29 17019 Italy
Via Giuseppe Ciapi, 4 52048 Italy
20 Côte de la Fabrique G1R 3V9 Canada
Via Roma, 91 65122 Italy
92 George Street EH2 3DF United Kingdom
Via Severino Ferrari, 69 19124 Italy
Via imbriani, 8 76012 Italy
Via Mazzini ang, Via Camillo Benso Conte di Cavour, 2 26013 Italy
Viale Luigi Cadorna, 14/A 70033 Italy
Via Carmine, 45 72100 Italy
58 High Street LE1 5YP United Kingdom
Via Marchese di Villabianca, 205 90143 Italy
Andra Långgatan 21 41328 Sweden
Viale Virgilio, 17 47838 Italy
Avenida António Augusto de Aguiar 31 1069-413 Portugal
Corso del Popolo, 194 A 45100 Italy
Via Emilia Est, 7 43121 Italy
Via Giuseppe Chiarelli, 26 74015 Italy
Corso Italia, 86 01100 Italy
Via Volta 10 20013 Italy
Corso Vittorio Emanuele, 69 80053 Italy
Via dei Mille, 47 80121 Italy
Corso Cavour, 106 28041 Italy
Via Mazzini, 46 81100 Italy
Via Oberdan 68/70 74121 Italy
Via di Tor Sapienza, 35 A/B/C 00155 Italy
Piazza Mazzini, 66 73100 Italy
Via de' Tornabuoni, 17 50123 Italy
Piazza Grande, 5 31046 Italy
via S.Pietro, 8 Italy
Calle S. Giacomo, 650 30015 Italy
Corso Garibaldi, 30 37069 Italy
Via Roma,161 81031 Italy
Corso Giuseppe Garibaldi, 29 06049 Italy
Via del Gallitello 104 85100 Italy
Lleona 4 08002 Spain
Valverde 35 28004 Spain
Via Canonica, 6 44121 Italy
Via Porta Carratica, 65/67 51100 Italy
Viale Roma, 3 54100 Italy
Via Mazzini 28 34121 Italy
Via Santa Radegonda, 10 20121 Italy
Piazza della Repubblica 50123 Italy
Via Armando Diaz, 12 57023 Italy
Piazza Trento 1B 95128 Italy
Piazza Mordini, 9 90141 Italy
Corso Italia 48/50 95129 Italy
Via delle Arti, n.28 91100 Italy
Via Sardegna, 16 09124 Italy
SS 131ex 09028 Italy
Via Giulio Petroni, 71 70124 Italy
Via Bari, 9 71121 Italy
Via Forcella, 75 72015 Italy
Via Sparano, 85 70121 Italy
P.zza Aldo Moro, 9 73024 Italy
Via Vittorio Veneto, 116 70010 Italy
Corso Italia, 57 12037 Italy
Via Vittorio Emanuele, 114 10073 Italy
Piazza Camillo Benso Conte di Cavour, 5 28845 Italy
Strada Comunale Pozzetto, 3 63811 Italy
via Case Nuove 25D 61041 Italy
Via Andrea Maria Ampère, 126 20131 Italy
Corso Italia, 94 21047 Italy
Piazza Castello, 14 24040 Italy
Strada Col Alt, 90 39036 Italy
Via Bartolomeo Nazzari, 7 24023 Italy
Via Roma, 94 23032 Italy
Via Enrico Mattei, 1 25026 Italy
10, rue René Goscinny 16000 France
25 avenue du Parmelan 74000 France
Friedrichstraße 76-78 10117 Germany
24 Faubourg de France 90000 France
11-19 rue Sainte Catherine 33000 France
Avenue Eugène Donadeï 06700 France
17 boulevard de la République 71100 France
19 rue Saint Vincent 40100 France
Via Carlo Alberto, 51 80045 Italy
31-39 rue du Palais 17000 France
18 rue Georges Clémenceau 85000 France
Centre commercial Carré Sénart Allée du Préambule 77127 France
28 rue Bir Hakeim 13001 France
27 rue de la République 06500 France
Via della Resistenza, 5/A 24069 Italy
17-21 rue des Minimes 72000 France
47 rue Victor Hugo 79000 France
Rue de Rohan 35000 France
6 rue Thiers 45000 France
2 - 20, rue de la Marne 44024 France
25 rue du Grand Pont 6000 France
33 à 45 Rue de Vesle 51100 France
1 Cours National 17100 France
28-30 rue Maréchal Foch 65000 France
Via Nazionale, 135 33010 Italy
Largo Plebiscito, 5 00053 Italy
Via Cassia, 2040 00123 Italy
Piazza Vittorio Veneto, 10 10064 Italy
Via Cavour, 37/41/43 07100 Italy
Strada Statale Cassia, 165 01019 Italy
Via Giovanni Paolo Martini, 22 40134 Italy
Via Ciro Menotti, 92 41049 Italy
Piazza Manfredi Azzarita, 1 40122 Italy
Via Mancini, 22 47841 Italy
Via Poletti, 18 47923 Italy
Viale Papa Giovanni XXIII, 88 24121 Italy
Via Chiaia, 111/115 80121 Italy
Via Giuseppe Luigi Lagrange, 15 10100 Italy
3 Philadelphia Street BS1 3BZ United Kingdom
Via De Nicola 15 50136 Italy
Via Plinio il Vecchio 35 80040 Italy
Via Italia, 2 17047 Italy
Unit 317 New B5 4BA United Kingdom
Viale Trieste, 45 36075 Italy
Via XX Settembre, 26-28r 16121 Italy
Via Ruvo, 29 70033 Italy
Via Prina, 1 28100 Italy
Corso Umberto I, 289 84013 Italy
Corso Europa, 52 83100 Italy
Piazza Angelo Trevisan, 10 30027 Italy
Corso Ugo De Carolis, 35/37 81055 Italy
Via Roma, 10 84014 Italy
Piazza Flavio Gioia, Via Roma, 2/4/6 84121 Italy
Via Verdi, 1-13 83100 Italy
Via A.Diaz, 196 80047 Italy
Via Pantaleone Rapino, 26 66026 Italy
Via del Tritone, 61 00187 Italy
Via Roma, 289 90133 Italy
Piazza IV Novembre, 1 30027 Italy
Via de' Tornabuoni, 17R 50100 Italy
Via Dante Alighieri, 24 70121 Italy
Via Cristoforo Colombo, 108 62029 Italy
Via Pistoiese, 510 59100 Italy
Strada statale Sannitica 87, Km 18/19 81025 Italy
Corso Duca degli Abruzzi, 46 66051 Italy
14, Cours Bosquet Centre commercial BOSQUET 64000 France
4 à 8 rue Lapeyrouse 31008 France
4 rue Winston Churchill 57000 France
77 rue Nationale 37000 France
34 rue du 22 Novembre 67000 France
1, Place de la Résistance Face au Castillet 66000 France
37 – 39 rue Bessières 82000 France
2 Avenue du Général De Gaulle Centre commercial Rosny 93117 France
6 avenue Jean Médecin 06000 France
Centre Commercial La Part-Dieu 42, boulevard Eugène Deruelle 69003 France
209-221 Boulevard Pinel 69675 France
103 Grand-Rue 1661 Luxembourg
21 rue Gambetta 33500 France
6 rue Porte Tourny 87000 France
10, place Alsace Lorraine 56100 France
1 place du général de Gaulle 33210 France
41-49 rue de la Liberté 21000 France
19 boulevard de la Colonne 73018 France
25 place de Jaude 63000 France
108 – 114 bvd Maréchal Leclerc 14000 France
9 Allée Paul Riquet 34500 France
2, rue des Jacobins 60000 France
44 rue des Granges 25000 France
6 rue du Maréchal Foch 06400 France
17 19 place Clémenceau 64200 France
28-30 Rue Thiers 64100 France
Centre commercial Cap Sud Avenue de la Croix Rouge 84000 France
6 Rue d'Alsace 49000 France
12 Rue des 3 Cailloux 80000 France
Centre Commercial Polygone 1 rue des Pertuisanes 34000 France
12 Place Grenette 38000 France
72 bd de la République 47000 France
Via Domenico Mazza, 8 61121 Italy
Piaz de Sotegrava, 9 38035 Italy
Corso Vercelli 23 20144 Italy
Via Campo Marzio, 1/7 00186 Italy
Via Bellini, 3 22032 Italy
Viale della Resistenza, 100-102-104-106 70125 Italy
Via Partigiani, 28 27047 Italy
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