LIU JO was born from a brilliant intuition by the Marchi brothers, Marco and Vannis, who in 1995, developed their first knitwear collection by starting a project which was to prove successful and far-sighted.
The enterprise started in Carpi, the Italian knitwear district par excellence, known as one of the main drivers of Italian industry and crucial crossroads of research, technology and tradition.
Liu Jo’s distinctive glamour meets a charming muse: Kate Moss, a top model of international repute, stars in unforgettable advertising campaigns for a brand that is rapidly carving out a place in communication as well. We are facing a very authoritative brand, which has set the design philosophy on an elegant, refined and glamorous mood; in fact, the target audience is the young woman, from 30 to 40 years old who loves the class, without neglecting style and fashion.
2016 marks a revolution in communication Liu Jo: Karlie Kloss and Jourdan Dunn, fashion icon and friends of international renown, tell the many facets of feminine allure and the versatility of the brand in the iconic #Viceversa and #StrongTogether campaigns. A winning attitude, which in 2017 meets new faces to express all its soul: Martha Hunt and Jasmine Tookes for the Spring / Summer season, Joan Smalls and Anna Mila Guyenz for the Fall / Winter season.
Currently Liu-Jo deals with clothing, accessories, home, sports and perfume fragrances; one of the strengths is the synergy of the two brothers, who together gave their best for the same goal: to bring Liu-Jo to the world.