A dream that comes true. This short sentence contains the essence of the brand Elisabetta Franchi, founded by the homonymous designer. Distinctive features of the brand are creativity, craftsmanship and originality, that fully reflect the Made in Italy style. The flagship garments of her collections are elegant jumpsuits, embellished with refined buttons and belts that emphasize the waistline, intense colored minidresses enriched with fringes or rouches, long dresses with floral and paillettes patterns and tailleur composed of pants with soft lines combined with boxy jackets inspired by the 80s power dress.
Elisabetta Franchi, born in Bologna from a humble family, developed, even as a child, her passion for fashion and the desire to dress women. Her ambition cames true in 1998, when she founded Betty Blue S.p.a. and launches her first collection. But only in 2012, the designer will start to sign the collections with her name and create the Elisabetta Franchi brand.
The details, combined with a clever use of fabrics and materials, are the strength of the brand. Shirt collars, lace, plissé and tulle embroidery, jewel closures and V-necklines enhance the glamorous and sophisticated style garments. A must is the logo, the double F, that enriches clothes and accessories through prints and golden applications.
The woman that dresses Elisabetta Franchi is feminine and charismatic. The collections, with a romantic identity revisited in a contemporary key, are extremely sensual but do not give up practicality, features that make them suitable for any occasion and allow the wearer to be both elegant and comfortable at the same time.