Nida: a family passion

Founded in Caserta in 1965 by the D'alessandro family, Nida is a luxury boutique group that boasts a wide selection and research of the best brands of clothing, footwear and accessories for men and women. The boutique is synonymous with elegance and at the same time innovation, in perfect harmony with the magnificence of the city in which it is located and with the Royal Palace of Caserta whose beauty you can admire from some glimpses in the boutique. 
The adventure of Nida begins with the first historic men-women’s shop in Via Mazzini 65, designed by the renowned architect Ugo Santoli. Searching for and selecting the best Made in Italy has always been the main objective. Two years after the opening of the first store, the reality Nida grows with the opening of two stores Nida children, a reference point for small generations.

In 1982, the historic store in Via Mazzini expanded to its international style, separating the men’s boutique with a new location in Via Mazzini 58 and introducing ready-to-wear collections. The history of Nida Boutique is consolidated in 2004 with the realization of the "Palazzo Nida" 5 floors of luxury collections and a bar for events with a view of the Palace of Caserta realized by the studio of Architecture Parisotto and Formenton.

The boutiques continue to expand with great attention to digital. From the creation of the official website to the presence on various social networks, addressing not only a loyal clientele, but also an international audience. Today Nida looks to the future with enthusiasm and passion for the world of fashion.