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Founded in 1950
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Brand type
Brand specialized in
Made In
Made in Italy
History & Philosophy
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Pantofola d’Oro. A legendary story

The old Lazzarini cobbler’s shop was founded in 1886 in Ascoli Piceno. But it was in the Fifties, when Emidio took over the business from his father, that the legend of Pantofola d’Oro (the Golden Slipper) took root. Emidio Lazzarini was a wrestler, but the shoes he wore in competition were uncomfortable and unsuitable. A born shoemaker, he made his own wrestling shoes, softer and more comfortable than the ones he was used to wearing. The word soon got around, and many other wrestlers commissioned him to make custom shoes for them as well.
Lazzarini understood at once that his shoes could also be of interest to other athletes, for example, football players. And that is how the story of the company started: making shoes for the Ascoli football team. All the players were soon his regular clients.
The shoes slowly evolved to perfection: exceptionally soft, they allow the foot room to move while giving outstanding ball control. The secret lay in the soft calf-leather used for the sole instead of the usual heavy leather, and their ergonomic form which perfectly follows the con- tours of the foot.
John Charles, the legendary Juventus player, was the one who gave Lazzarini football boots their name: “These aren’t boots, they’re slippers, golden slippers”. The name stuck, and now all football players in the top teams prefer Lazzarini boots on their feet.
Garrincha, Altafini, Bergomi, Boniperti, Capello, Di Canio, Falcao, Klinsmann, Mancini, Mazzola, Riva, Rivera, Sivori, Van Basten and Zoff are a few names from the long list of players who wear Lazzarini football boots.
Pantofola d’Oro is now giving new life to the values of its founder by proposing a line of shoes inspired by the models worn by Italian teams in the many fiercely fought battles of this epic, glorious sport. Today, in recognition of its roots, Pantofola d'Oro is proud to offer football and sport-inspired leisure shoes.


How a Pantofola d’Oro is made

Pantofola d’Oro is made according to the ancient methods of handicraft shoes and is the fruit of the long experience and centuries old tradition of the master shoemakers from Ascoli. Using only the most valuable leathers, it is set up and sewn totally by hand; in fact, Pantofola d’Oro shows some minor differences which prove the product’s unique quality and represent the distinctive sign of handmade shoes. Its exclusive anatomic shape – which delicately contains the foot – makes Pantofola d’Oro particularly comfortable and is the result of more than 100 years of experience gained in the football world. 

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Via Alcide De Gasperi 43 25046 Cazzago San Martino Italy
Rosenthaler Str. 15 10119 Berlin Germany
Via Principe Amedeo, 18 46100 Mantova Italy
Vicolo Crocioni, 11 37121 Verona Italy Italia, 12 28100 Novara Italy
8 Rue de Rohan 35000 Rennes France
Via San Giuseppe 14 21047 Saronno Italy
Kurfürstendamm 43 10719 Berlin Germany
Schlossstrasse 34 12163 Berlin Germany
Mönckebergstraße 17 20095 Hamburg Germany
Van Oldenbarneveltplaats 25 3012 Rotterdam Netherlands
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