A true destination for fashion aficionados and lovers of luxury and beauty, Il Duomo boutique was established in 1985 within an elegant neoclassical building set in the square that hosts the cathedral of Novara. Originally brought to life by the visionary architect Vittorio Gregotti, the space underwent a recent transformation under the direction of Ercole Cellino, who took over the boutique in 2017 from the Greppi family.
Continuing a family legacy deeply rooted in fashion retail, Ercole has ushered in a new era for Il Duomo — rebranding the women’s section, introducing a dedicated menswear space, launching an
e-commerce platform, and expanding the brand’s presence on social media and the Farfetch marketplace.
