Ralph Lauren is the emblem of the chic style, since the beginning, the American brand has standout thanks for his simple shirts and the polo shirt, the classic blazer, the elegant double breast coats and jackets.
It all started in 1967 with men’s ties, when a 28 years-old Ralph Lauren worked for the tie manufacturer, Beau Brummell. Since the beginning, he persuaded the company's president to let him start his own line. Thus, from a small loan in 1968, the humble beginnings of the Polo Ralph Lauren signature on the ties, evolved into a brand that today is a real lifestyle.
The designer then expanded his designs to a complete men's clothing line in 1970, suggesting a break with the conventions of the time: classic and timeless piecese, whose icon was Cary Grant. Then, he also launched a women's clothing line, made up of tailor-made dresses with a classic and rigorous style. In 1972, Lauren designed a 24-color cotton half sleeve shirt on the market, and this model, lately decorated by Polo's logo, became the brand's signature and a status symbol around the world. The designer is also one of the firsts, to extend production to home furnishings.
Pioneering amongst the major American design brands to open stores in Europe, today it boasts many stores and his collections include a wide range of different lines.
The "Blue Label" woman, is the much eclectic line and bohemian and western style inspiration. The "Black" line is dedicated to luxury creations and offers men's clothing with elegant, sophisticated and luxurious looks; the "Purple" version is essentially dedicated to the male world.
The "Denim&Supply" Line is both for men and women and deals with navajo, sailor and denim-inspired looks, and the denim is the main protagonist.
"RRL" is the men's and women's clothing line with has a strong military inspiration, while the two lines "Golf" for men and "Golf&Tennis" for women, are perfect for the sports they are referring to.
The "Lauren" line features modern and extremely feminine pieces, while "Big&Tall" is for those who can not give up on a timeless style while being very tall and robust.
The Ralph Lauren look is unique and is best expressed through advertising campaigns that have class-leading protagonists, immortalized as if they were on vacation in chic and glamorous locations from the Hamptons range on Long Island.