Amedeo D. with the historical store of Corso Vercelli, for more than thirty years has been an integral part of the cooler and more attentive Milano to everything that is fashion and trend. Emerging and sought-after brands find under this street fashion icon the valorisation. The store captures all the different signs of a constantly evolving market and includes different needs of a more and more attentive clientele, who asks for innovative ideas and proposals and does not like preconfigured, trivial, banal and massive solutions.
Desire of freedom, ambition and desire to experience intense emotions are the messages that Amedeo D. makes his own ones, expressing them in a successful way, through the careful selection of garments, accessories and a wide range of sneakers. In addition, the careful analysis of the continuous evolution market in the field of street fashion is another aspect that allows Amedeo D. to keep up to date with the times.
In 2014 was born the partnership between Amedeo D. and Coin, the Italian department store dedicated to the world of clothing, beauty and home decoration. Present throughout the country in the main historic centers and major shopping streets, thus becoming a landmark in the city. Amedeo D. introduces his format to the Milan Store (V Giornate), then to Bergamo, Brescia, Rome (San Giovanni), Treviso, Padua, Catania and Sassari.