Since the beginning, in 2005, Aplace has been passionate about showcasing creative Scandinavian people within the fashion industry. It all begun, when it created the honoured Sweden’s best fashion magazine at that time; ODD at large. The magazine was named Sweden's best niche-paper and the cultural sections in the big daily papers praised the store's issues, that ended with ten. Aplace moved on thanks to the creation of +46, an event during Stockholm's fashion week for progressive Scandinavian fashion. It gave upcoming fashion designers the chance to shine at its fashion shows, exhibition days and parties. Thanks to +46 Award, the store started to be handed out by international famous fashion celebrities, like the stylist Nicola Formichetti (Dazed & Confused), the designer Kim Jones and the journalist Robb Young (Harald Tribune & i-D) and others. +46 was received with open arms by the fashion industry and Swedish magazine Nöjesguiden gave the project its Stockholm prize in 2008. Aplace has existed in its current shape, as the fashion store, developing its ideas from the starting magazine in 2005. It has four physical stores in Sweden and a great shop online at Aplace.com, through which it continues its collaborations with progressive Scandinavian fashion brands, both known and emerging. Aplace continues to publish its magazine twice a year, thanks to the important role it had in the growth of their shops.