PAM PAM was founded in London, in Bethnal Green district, such as a fashion store for women and which works only for women. It was born from two friends’ collaboration Bethany Heggarty and Rio Holland. Originally it was specialized in sale of sneakers for women, but from these two-collaboration born a new idea: gives life to a store for casual and masculine women.
The store embraces the culture of wellness and health, with a little bit of creativity. Indeed, it also offers products for sports, like yoga and meditation, or running and cyclism. They are avaiable in store or online.
Products are selected from brands, famous for their casual style and in tendency with the latest streetstyle, such as: Adidas, Carhrtt Wip, Nike, Vans and many others. PAM PAM store has also lanched its own "Pam Pam" collection.
The store design is easy, from the showcase, which is small and comfortable. Inside the color white dominates, giving the impression of a big and bright space. There is a small selection of sport clothes, while the biggest part of the store is to the exclusive selection of sneakers reserved.