Shelly Tichborne started working in 2002, initially selling to stylists and passersby in her shop on Portobello Road in London. Word of mouth has spread rapidly and in a short time the label has become a cult, due to its unique offer of handmade and original footwear in high quality natural fibers. Durable, sensationally soft and pleasantly warm, Mou shoes are loved for their unusual sensation of returning to nature and the eclectic style, providing a strong antidote to the pressures of modern city life. In line with this non-conformist philosophy, the rigorous ecological production of the label works to preserve the natural beauty of leather and fabrics, while resistant finishes and soles ensure a durable and robust use.