Rick Owens “ visionary icon of contemporary fashion ”

Rick Owens is an American luxury brand, specialized in the production of clothing and accessories. The real protagonist of the collections is the study of high quality materials: jersey, leather and wool are shaped according to a monochromatic palette and processed to create geometric and avant-garde volumes. The women’s clothing collection by Rick Owens stands out for the asymmetric cuts of dresses and coats, for the extra long fit of t-shirts and for the sensual silhouettes of skirts. To complete the female wardrobe we find accessories such as leather platform boots, sneakers and raw wool hats. The men’s clothing collection follows the same common thread; coats and padded jackets, handmade knitwear, oversize pants, leather boots are the mouthpiece of an aesthetic based on opposites: essentiality and plastic shapes, tradition and transgression, a concept destined to constantly upset the canons of beauty.

Wrapped in a mysterious aura of austerity, Rick Owens stands out for its underground grunge charm, which focuses on dark gothic. A style, that of the brand, that follows the minimalist ideology of the Japanese school of the 90s by Issey Miyake, Yohji Yamamoto and Rei Kawakubo: the de-construction and alteration of natural forms, brutalism, sensual cuts, provocative and desecrating spirit, they are all elements that act as a common thread to an aesthetic that combines fashion with art, cinema and theater. The result are garments conceived as real architectures, garments that aim to enhance the body through revolutionary, sensual and avant-garde silhouettes. The collections of Rick Owens are distinguished not only for their innovative and visionary approach but for the constant study of individual details; from materials to textures, from volumes to silhouettes: each element is designed to harmonize within the whole.

Rick Owens founded the brand that bears his name in 1994, in Los Angeles. His wife and collaborator Michèle Lamy, who shares the magnetic force and an unmistakable esoteric charm, is a true inspiration. In 2003, the brand debuted at the Paris fashion shows, having a huge success, winning the award as emerging designer of the year by the Council of Fashion Designers of America. In 2005, Rick Owens presented his first design collection consisting of furniture elements made of raw plywood, marble and horns of American elk, later exhibited at the Musée d'Art Moderne in Paris and the Museum of Contemporary Art in Los Angeles. The brand, which boasts collaborations with Converse, Adidas, Veja, Birkenstock, Moncler Genius, keeps alive its authenticity and originality, through fashion shows conceived as real performance sets to take your breath away and an aesthetic aimed at identifying one of the most visionary designers of contemporary fashion.