Jordan is an American brand specialized in the production of footwear, in particular sneakers. Established as an icon of style, the brand other than the historic basketball shoes, produces women’s shoes and men’s sneakers now become a symbol of the streetwear world. Jordan has also introduced a line of women’s clothing and a men’s clothing collection that includes t-shirts, sweatshirts, shorts, pants with sporting silhouettes intrinsic to a unique urban charm.
Jordan has established itself over time as a symbol of streetwear sports footwear. The winning formula was to combine the typical performance of basketball shoes with the style of fashion trends, which are mainly inspired by urban style: the result are shoes suitable for every day and any occasion, loved and worn on and off the field, so not only by athletes, but also by people who do not follow the sport. Jordan manages to connect athletics with culture but not only, also acts as a common thread between two worlds, that of sport and fashion. The attention to detail, unique and avant-garde, and the use of comfortable but at the same time innovative materials have outlined an increasingly contemporary and refined aesthetic, always attentive to the trends related to the fashion world of footwear.
Jordan is a collaboration between Nike and NBA legend Michael Jordan. It all began in 1984 with the birth of the "Air Jordan I", a model of basketball sneakers produced exclusively for the young Chicago Bulls basketball player. Designed by Peter Moore, Tinker Hatfield, and Bruce Kilgore for Nike, the sneakers were later released to the public on April 1, 1985. To date, Jordan has significant cultural weight in the streetwear scene, demonstrated especially through the annual drops of flagship sneakers and numerous collaborations from the likes of Dior, Off-White, Supreme. Exclusivity is another element that has always distinguished the brand: demand clearly exceeds the number of pairs produced, generating an aura of hype that has always enveloped Jordan, that is still at the top of the world’s best-selling sneakers