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Founded in 1994
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Brand type
Brand specialized in
Clothing total look
History & Philosophy
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Supreme, a streetwear cult 

Founded in 1994, it was the first brand to present the skatewear style, to those who were not part of the skateboarding world.

Initially available only in New York, Supreme still boasts that particular exclusivity that has attracted and maintained a loyal fancier.

Clothing, shoes and accessories are designed by James Jebbia, with an eye for high fashion and high-quality production.

British native, Jebbia, left London for New York in the mid-1980s without any special projects, and he landed in the middle of a new creative and inspirational scenario where hip-hop and club, fashion and art coexisted.

After working in a pair of clothing stores, the designer and her fiancè Mary Ann opened Union, a small boutique in Soho, which gave them, an opportunity to meet Shawn Stussy. Together they open the Stussy shop, where Jebbia had the special occasion to learn a lot about this job, so he decided to open his Supreme store in the New York neighborhood of Little Italy in '94.

The activity rocketed seriously in 1995, when they launched their own clothing line.

In 1997, Jebbie brought Supreme to Japan where he opened three stores and in 2004, followed another shop opening in Los Angeles, with a big central space consisting of a high ground skateboard track to give skaters training.

Over time, Supreme has become a million dollar company and has changed the game, reinventing the way how clothing collections are released.

Unlike the most fashion brands, which release their collections only once a season, Supreme has started adopting the "flash sales" technique that took place online and in stores at 11 every Thursday. During those sales, only five to fifteen items were sold to customers, creating a high demand for products, which today, leads to a maximum few minutes lifetime of each sale, after the release.

Today, as in the past, the merchandising includes various underground styles that James Jebbia unites in a singular aesthetic.

Supreme has also collaborated with many well-known brands such as The North Face, Vans, Levi's, Nike, and other luxury companies like Louis Vuitton, to make its product appealing to a wider ranger of customer, not only skaters.

Nowadays, Supreme is one of the most prestigious and renowned streetwear brands of the world.

From online shops
Supreme Supreme Burberry Box Logo Hooded Sweatshirt Black 899.00 €
Supreme Supreme The North Face Cargo Jacket Multicolor 899.00 €
Supreme Supreme Emilio Pucci Box Logo Tee Heather Grey/Dusty Pink 199.00 €
Supreme Supreme Emilio Pucci Box Logo Tee Heather Grey/Black 249.00 €
Supreme Supreme Box Logo Hooded Sweatshirt (FW21) Light Mustard 399.00 €
Supreme Supreme Box Logo Hooded Sweatshirt (FW21) Charcoal 399.00 €
Supreme Supreme Black Diamond Storm 400 Headlamp Red 199.00 €
Supreme The Ultimate "HYPEBEAST" Colouring Book 99.00 €
Supreme Supreme Woven Straw Mat Black 199.00 €
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Selling Supreme
W Chapman Ave, 1711 92868 United States
152 Grand Street 11249 United States
190 Bowery 10012 United States
439 North Fairfax Ave 90036 United States
3680 Wilshire Blvd 90005 United States
134 S 11th St 19107 United States
United States
1015 Market St 94103 United States
Via di Ripetta, 141/a 00186 Italy
Peter Street 2/3 W1F 0AA United Kingdom
Rue Barbette, 20 75003 France
Singel 369 1017 Netherlands
Corso Nuova Italia, 33 03014 Italy
Vicolo del Folletto, 2/a 43121 Italy
Åsögatan, 136 11624 Sweden
Via Cesare Battisti, 14 41121 Italy
Via Settevalli, 298 06129 Italy
140 NW 4th Ave 97209 United States
426 Massachusetts Ave 02118 United States
Via XI Febbraio, 86/88 05100 Italy
Via Santa Margherita, 6 31100 Italy
Corso Giuseppe Garibaldi, 29 06049 Italy
Via Pistoiese, 510 59100 Italy
160 Lexington Ave 10016 United States
Victoria Square BT1 4QG United Kingdom
Burlington Arcade, 14 Lower Temple St B2 4JD United Kingdom
16/18 Manesty's Ln L1 3DL United Kingdom
161-167 Oxford St, Soho W1D 2JP United Kingdom
34-36 Bridlesmith Gate NG1 2GQ United Kingdom
Crown Square, THE AVENUE M3 3FL United Kingdom
Via del Gallitello 104 85100 Italy
8211 Melrose Ave 90046 United States
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