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Founded in 1994
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Brand type
Brand specialized in
Clothing total look
History & Philosophy
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Supreme, a streetwear cult 

Founded in 1994, it was the first brand to present the skatewear style, to those who were not part of the skateboarding world.

Initially available only in New York, Supreme still boasts that particular exclusivity that has attracted and maintained a loyal fancier.

Clothing, shoes and accessories are designed by James Jebbia, with an eye for high fashion and high-quality production.

British native, Jebbia, left London for New York in the mid-1980s without any special projects, and he landed in the middle of a new creative and inspirational scenario where hip-hop and club, fashion and art coexisted.

After working in a pair of clothing stores, the designer and her fiancè Mary Ann opened Union, a small boutique in Soho, which gave them, an opportunity to meet Shawn Stussy. Together they open the Stussy shop, where Jebbia had the special occasion to learn a lot about this job, so he decided to open his Supreme store in the New York neighborhood of Little Italy in '94.

The activity rocketed seriously in 1995, when they launched their own clothing line.

In 1997, Jebbie brought Supreme to Japan where he opened three stores and in 2004, followed another shop opening in Los Angeles, with a big central space consisting of a high ground skateboard track to give skaters training.

Over time, Supreme has become a million dollar company and has changed the game, reinventing the way how clothing collections are released.

Unlike the most fashion brands, which release their collections only once a season, Supreme has started adopting the "flash sales" technique that took place online and in stores at 11 every Thursday. During those sales, only five to fifteen items were sold to customers, creating a high demand for products, which today, leads to a maximum few minutes lifetime of each sale, after the release.

Today, as in the past, the merchandising includes various underground styles that James Jebbia unites in a singular aesthetic.

Supreme has also collaborated with many well-known brands such as The North Face, Vans, Levi's, Nike, and other luxury companies like Louis Vuitton, to make its product appealing to a wider ranger of customer, not only skaters.

Nowadays, Supreme is one of the most prestigious and renowned streetwear brands of the world.

From online shops
Supreme S Logo Track Jacket Black 449 €
Supreme Patchwork Anorak 1,549 €
Supreme Scatter Text Crewneck Navy 499 €
Supreme Tupac Hologram Tee Yellow 199 €
Supreme Castelli Cycling Jersey Light Blue 299 €
Supreme Nike Sb Dunk Low Jewel Swoosh Red 399 €
Supreme City Arc Tee Red 129 €
Supreme Nike Swoosh Sweater White 599 €
Supreme Jordan Tee White 549 €
Stores selling Supreme
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Selling Supreme
1015 Market St 94103 San Francisco United States
W Chapman Ave, 1711 92868 Orange United States
152 Grand Street 11249 Brooklyn United States
Peter Street 2/3 W1F 0AA London United Kingdom
190 Bowery 10012 New York United States
439 North Fairfax Ave 90036 Los Angeles United States
Rue Barbette, 20 75003 Paris France
16/18 Manesty's Ln L1 3DL Liverpool United Kingdom
Crown Square, THE AVENUE M3 3FL Manchester United Kingdom
Victoria Square BT1 4QG Belfast United Kingdom
34-36 Bridlesmith Gate NG1 2GQ Nottingham United Kingdom
Via di Ripetta, 141/a 00186 Rome Italy
160 Lexington Ave 10016 New York United States
3680 Wilshire Blvd 90005 Los Angeles United States
8211 Melrose Ave 90046 Los Angeles United States
134 S 11th St 19107 Philadelphia United States
Atlanta United States
161-167 Oxford St, Soho W1D 2JP London United Kingdom
140 NW 4th Ave 97209 Portland United States
Burlington Arcade, 14 Lower Temple St B2 4JD Birmingham United Kingdom
426 Massachusetts Ave 02118 Boston United States
Via del Gallitello 104 85100 Potenza Italy
Åsögatan, 136 11624 Stockholm Sweden
Corso Giuseppe Garibaldi, 29 06049 Spoleto Italy
Via Pistoiese, 558 59100 Prato Italy
Via Cesare Battisti, 14 41121 Modena Italy
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