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Founded in 1994
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Brand type
Brand specialized in
Clothing total look
History & Philosophy
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Supreme, a streetwear cult 

Founded in 1994, it was the first brand to present the skatewear style, to those who were not part of the skateboarding world.

Initially available only in New York, Supreme still boasts that particular exclusivity that has attracted and maintained a loyal fancier.

Clothing, shoes and accessories are designed by James Jebbia, with an eye for high fashion and high-quality production.

British native, Jebbia, left London for New York in the mid-1980s without any special projects, and he landed in the middle of a new creative and inspirational scenario where hip-hop and club, fashion and art coexisted.

After working in a pair of clothing stores, the designer and her fiancè Mary Ann opened Union, a small boutique in Soho, which gave them, an opportunity to meet Shawn Stussy. Together they open the Stussy shop, where Jebbia had the special occasion to learn a lot about this job, so he decided to open his Supreme store in the New York neighborhood of Little Italy in '94.

The activity rocketed seriously in 1995, when they launched their own clothing line.

In 1997, Jebbie brought Supreme to Japan where he opened three stores and in 2004, followed another shop opening in Los Angeles, with a big central space consisting of a high ground skateboard track to give skaters training.

Over time, Supreme has become a million dollar company and has changed the game, reinventing the way how clothing collections are released.

Unlike the most fashion brands, which release their collections only once a season, Supreme has started adopting the "flash sales" technique that took place online and in stores at 11 every Thursday. During those sales, only five to fifteen items were sold to customers, creating a high demand for products, which today, leads to a maximum few minutes lifetime of each sale, after the release.

Today, as in the past, the merchandising includes various underground styles that James Jebbia unites in a singular aesthetic.

Supreme has also collaborated with many well-known brands such as The North Face, Vans, Levi's, Nike, and other luxury companies like Louis Vuitton, to make its product appealing to a wider ranger of customer, not only skaters.

Nowadays, Supreme is one of the most prestigious and renowned streetwear brands of the world.

From online shops
Supreme Supreme Box Logo Crewneck (FW18) Ash Grey 699.00 €
Supreme Supreme Woven Straw Mat Black 249.00 €
Supreme Supreme Victorinox Classic Alox Knife Black 99.00 €
Supreme Supreme UNDERCOVER/Public Enemy Taped Seam Parka Multi 999.00 €
Supreme Supreme Tiffany & Co. Box Logo Tee White 699.00 €
Supreme Supreme The North Face Metallic Mountain Parka Rose Gold Price 799.00 € 50 % 399 €
reduced price on store's website
Supreme Supreme The North Face Bleached Denim Print Nuptse Trooper Black 349.00 €
Supreme Supreme The North Face Bleached Denim Print Mountain Jacket Black 499.00 €
Supreme Supreme Swarovski Box Logo Hooded Sweatshirt Heather Grey 1449.00 €
Supreme Supreme Stone Island Nylon 6-Panel Dark Teal Price 449.00 € 44 % 249 €
reduced price on store's website
Supreme Supreme Split Crewneck Sweatshirt Mustard Price 299.00 € 56 % 129 €
reduced price on store's website
Supreme Supreme Speedo Swim Cap Red 99.00 €
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W Chapman Ave, 1711 92868 United States
152 Grand Street 11249 United States
134 S 11th St 19107 United States
United States
Via di Ripetta, 141/a 00186 Italy
Peter Street 2/3 W1F 0AA United Kingdom
Singel 369 1017 Netherlands
Vicolo del Folletto, 2/a 43121 Italy
Åsögatan, 136 11624 Sweden
Via Cesare Battisti, 14 41121 Italy
Via Settevalli, 298 06129 Italy
140 NW 4th Ave 97209 United States
Via XI Febbraio, 86/88 05100 Italy
Via Santa Margherita, 6 31100 Italy
Corso Giuseppe Garibaldi, 29 06049 Italy
Via Pistoiese, 510 59100 Italy
Victoria Square BT1 4QG United Kingdom
Burlington Arcade, 14 Lower Temple St B2 4JD United Kingdom
16/18 Manesty's Ln L1 3DL United Kingdom
34-36 Bridlesmith Gate NG1 2GQ United Kingdom
Crown Square, THE AVENUE M3 3FL United Kingdom
Via del Gallitello 104 85100 Italy
Via Conversano 82 70013 Italy
Via Lazzaro Palazzi, 4 20124 Italy
Rue Barbette 20 75003 France
326 Canal St 10013 United States
47 Howard St 10013 United States
8211 Melrose Ave 90046 United States
7660 Melrose Ave 90046 United States
318 E 2nd St 90012 United States
7801 Melrose Ave 90046 United States
7650 Melrose Ave 90046 United States
439 N Fairfax Ave 90036 United States
2852 NW 7th Ave 33127 United States
521 5th Ave 10175 United States
190 Bowery 10012 United States
1015 Market St 94103 United States
1100 N State St 60610 United States
841 Lincoln Rd 33130 United States
3111 M St NW 20007 United States
119 Newbury 02116 United States
Corso Garibaldi, 20 20121 Italy
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